Etsy Insights: Process Videos | Etsy Success

AdorableCraftWonder · 2021-10-18T17:53:01.028000Z

Hi, Etsy Community! My name is Evan and I work on the social team at Etsy, overseeing social video and seller channels. (Be sure to follow us on Facebook and Instagram!) As many of you know, video is a great way to get eyes on your products and tell your shop story, but have you ever thought about using video to go behind the scenes of your process? These types of videos perform great on social but they can also make for a great listing videos (you can add videos to your listings here!). Process videos are exactly what they sound like—a video showing either all, or part of the process behind how you create your items. This lets buyers see all of the love and care that goes into making handmade items along with how they’re packed (which is great for vintage sellers). Process videos are also a great way to experiment with video if you’re not comfortable speaking on camera. Ready to give it a go? Check out the tips and tricks below to get started. Process video best practices + pro tips: Pick a full part of your process. Highlight a portion you’ll be able to shoot from beginning to end. Keep in mind that buyers love seeing the finished product. Shoot your video in natural light. As many know, natural light is best for photos. The same holds true for video! Clear your filming space to ensure there isn’t any clutter that could interfere with your video Set yourself up to film. This could mean using a tripod to shoot or leaning your phone on a stack of books to film in selfie mode. Make sure your process is the star of the show. Make sure the details of your process are visible. If your work is small and detailed, be sure that buyers can see every bit with close-up shots. If your work is on a larger scale, be sure to film further away so they can view everything as a whole. Shoot vertically in portrait mode. You want to make sure that the action happening in the video is in the center of the frame. By doing this, you’ll be able to crop your video to a square without losing any of the details. Most importantly, have fun! Filming your process is also a great way for you to take pride in how your items come to life. Want even more social tips? Check out our most recent q+a with Etsy's Social Team! Share your process videos with us by tagging #EtsyProcess on your posts or drop a link in the comments below. We’re also always up for hearing your best tips for creating process videos. Please share them below!

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Etsy Insights: Process Videos | Etsy Success | Etsy Community