Etsy Insights: Photography for ads | Etsy Success

CatskillVintageCo · 2020-01-06T18:20:39.465000Z

Happy New Year, folks! My name is Gabby, and I’m a Specialist on the Ads Support Team here at Etsy. I help sellers optimize their advertising campaigns so they can reach goals for their ads. A question many of our sellers have is: once a potential buyer sees my ad, what will encourage them to take the extra step to click on, and hopefully purchase, the item? Remember that buyers can’t hold and touch the items you have for sale, so buyers rely on images to get a real sense of your products. Having great photos is critical to success for your advertising campaigns and shop overall. As you plan for the new year, I wanted to provide some best practices for optimizing your images for your advertising campaigns. Here are three Pro Tips to consider:--Make sure your main images are clear of watermarks and text overlays. Research shows buyers prefer clean images that really display the product. If you do prefer to use watermarks or overlays, we suggest placing those images further back in your listing photo slots.--Use images with a seamless solid white or gray background. Consistency is key! This helps highlight your items, and creates a cohesive brand. That said, don’t be afraid of using similar neutral background that complement one another.--Ensure images are clear and well-lit, and the item for sale is easily distinguishable. The item should be well-framed and highlighted in the image so buyers can see details of the product. For more tips, check out Etsy's Ultimate Guide to Product Photography. As you consider the tips above, what image strategies do you use to improve engagement with your ads? Share your tips below for a chance to be featured on our Etsy Success Social pages!

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Etsy Insights: Photography for ads | Etsy Success | Etsy Community