Etsy Insights: Optimizing your cyber sale - tips & best practices | Etsy Success

y0peqxzu · 2020-11-16T17:57:13.173000Z

Hi there! I’m Rosa and I work on the Market Research team here at Etsy. Research is an integral part of how we make decisions, and my job is to help bring both buyer and seller voices and data into conversations around our product and marketing experiences. With Etsy’s Cyber Week Sales Event approaching, we want to bring you some research-backed tips for how to optimize your shop! Insights are based on a September 2020 survey of 860 Etsy shoppers in the United States, and an August 2019 survey of 709 Etsy shoppers in the United States. Please note survey responses reflect buyer purchase intent across wider retail, not just on Etsy. General Tips Cyber Week purchases tend to be more about “wants” than “needs”; When we asked Etsy buyers how they shop during Cyber Week, most said they purchase for themselves, and for holiday gifts. • Recommendation: Consider offering sales on popular self-purchases, as well as bundles (one for me, one for you!) Shoppers often strategize what to purchase during Cyber Week in advance, browsing ahead of when they plan to buy; 84% of Etsy buyers surveyed said they plan for Cyber Week shopping. • Recommendation: Preview deals a few days before the big sale. This encourages inspiration-seeking and item-favoriting, and can bring your shop top of mind for when Cyber hits. 2020-Specific Tips With budget top of mind, some shoppers are opting for fewer, more meaningful items (think personalized/custom, heirloom items, handmade). • Recommendation: Consider including personalized/customized items in sales for Cyber Week this year, or offering discount engraving/customization on relevant items. Buyers are looking to retailers to ship gifts to their recipients directly; 7 in 10 buyers reported planning to have gifts mailed directly instead of delivering them in person. • Recommendation: Consider including optional gift-wrapping/personal note options for purchases. What are your plans for this year's Cyber Week Sales Event? Set up your sale in one click here!

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