Etsy Insights: Meet Etsy’s 2026 Color of the Year and First-Ever Texture of the Year! | Etsy Success

daynaisom · 2025-12-19T11:57:24.933295Z

Hi everyone! Dayna Isom Johnson here—Etsy’s resident trend expert! ICYMI, new year prep just got a little bit easier and a lot more exciting! We've officially announced the much-anticipated color of the year. 💙 Color of the Year: Patina Blue 💙Inspired by the way copper naturally ages, Patina Blue reflects the quiet magic of transformation and how materials evolve as they’re lived in and loved. Searches for “blue copper” have surged more than 3x*. Featured Etsy shops (clockwise, from top left): LegloHome, ShopNewUse, GETTHEWAVE, LegloHome, JaujaLinen, DesignsByViviHAnd for the first time ever, we have: ✨ Texture of the Year: Washed Linen ✨Linen takes on a softer, more easygoing character this season—think a lived-in drape, a gentle break-in over time, and subtle tonal variations that add depth and dimension. Searches for linen clothing have skyrocketed over 1,200%*. Featured Etsy shops (clockwise, from top left): LUMIOstudio, JaujaLinen, LoveAndConfuse, SandSnowLinen, LinenfoxWant to dig a little deeper? Watch what I shared on our Instagram about Patina Blue and Washed Linen! We’re so excited to hear about all your plans to incorporate these two in your upcoming collections for 2026—let us know your wildest ideas in the comments below! *All search data in this article is as of November 3, 2025 and based on searches in the last three months compared to the same time last year.

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Etsy Insights: Meet Etsy’s 2026 Color of the Year and First-Ever Texture of the Year! | Etsy Success | Etsy Community