Etsy Insights: Marketing tips to help you expand your reach | Etsy Success

ChristinettzArt · 2023-09-29T14:05:19.086000Z

Happy Friday, Etsy shop owners! My name is Christine and I’m a product marketer here at Etsy. The holiday season starts early on Etsy! That’s because shoppers from around the globe come to the site looking for festive fall finds and seasonal decor to add some oomph to the everyday. Today I’m sharing a few things you can do to help expand your reach and connect with customers over the next few months. Be sure to head to the Seller Handbook to check out our complete 2023 holiday checklist—it’s packed with tips and resources you can reference all season long. Want to get the word out about your shop? Check these off your to-do list this week: Join Etsy Share & Save: It’s a new way to save on fees when you drive sales to your shop. When you share trackable links to your shop or listings and make a sale, we’ll take 4% of the order total off your Etsy bill. Use your unique link on social media, when texting your friends—whenever you share your shop or listings. Did you miss our Share & Save workshop? Learn all about our new seller program and how you can save on Etsy fees when you drive sales to your shop. Watch the recording here. Add #FestiveEtsyFinds to your Instagram post for a chance to be featured on the @Etsy Instagram: When you’re promoting your shop this holiday season, add #FestiveEtsyFinds. If you catch the eye of our team, we’ll re-share your post on the @etsy Instagram—where we have more than 3 million followers! If you’re opted in to Share & Save and you add your trackable link to your post, you’ll save on fees for any eligible sales you make from being featured! Schedule a Cyber sale to reach deal-seeking shoppers: Big sale occasions like Cyber week make shopping a little more exciting for customers. Make sure your Etsy shop is part of the fun by scheduling a sale for October 23 to November 29. We recommend offering at least 25 percent off. Schedule your sale here. Looking for more info on pricing your items so you still have room to offer discounts? Check out our Ultimate Guide to Pricing. Create repeat customers with special offers: Discounts, coupons, and other kinds of special offers can help you grow your audience and catch shoppers’ attention, clear out unsold inventory, and encourage shoppers to keep coming back. We’ve created all kinds of discounting tools, designed to help you meet your unique goals. Make an Offer: Clear out stale inventory or make sales you might have missed by allowing price offers from buyers on listings of your choice. FYI: Make an offer is currently available for shops who sell in USD. Thank You Coupons: Send an offer to a buyer after their order ships to thank them for their business and encourage them to purchase from your shop again. Abandoned Cart Coupons: Send an offer to buyers who’ve added items from your shop to their cart and nudge them to check out. Favorited Items Coupons: Turn buyer interest into a sale by sending an offer when buyers favorite one of your items. What Etsy’s doing to help While you’re connecting with customers and growing your business, we’re also investing in marketing to bring more shoppers to the site this holiday season. Head to the Seller Handbook to learn more. What’s one thing you’re doing this holiday season to get the word out about your Etsy shop?

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Etsy Insights: Marketing tips to help you expand your reach | Etsy Success | Etsy Community