Etsy Insights: Learnings to Take Into the New Year | Etsy Success

fidosflowers · 2026-01-08T15:50:51.535951Z

Hi everyone, I’m Isabella from the Community team, stopping by with a gentle note as we all step into the new year!As you plan for 2026, this is a great moment to pause, reflect, and gather a few meaningful insights from the tools at your fingertips. Here’s a reminder of a few that might help. 🧡 1. Study Your Shop Data 🗓️Take time to dig into your shop stats: the number of views you got at different times of the year, where these views originated from, and how often views converted to sales. You may also have a ‘Year in Review’ you can look over, which is more than a recap—think of it as your personal roadmap to growth! You can use all of these insights to better understand your shop’s performance and identify patterns to build on this year (and celebrate how far you’ve come 🎉).2. Explore Marketplace Insights 🔍While your own data tells part of the story, Etsy’s Marketplace Insights is here to help you see the bigger picture—what’s trending, which way buyer behavior is leaning, and which categories show promise. You can also explore your own category further to discover relevant listing keywords that can help you reach new buyers.Balancing reflection with forward thinking can help you plan for the next chapter of your shop. 3. Lean on the Etsy Community 💞If you haven’t yet, now’s the perfect time to connect with fellow sellers. The new Community Hub offers a refreshed space to network, collaborate, and find support from people who truly get the creative journey.Join a team, ask for a shop critique, or dive into education threads and insights—you’ll gain new perspectives and inspiration that can spark fresh ideas for the year ahead.What did 2025 teach you about your shop and what’s one thing you’re excited to try in 2026? Let us know in the comments below.

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Etsy Insights: Learnings to Take Into the New Year | Etsy Success | Etsy Community