Etsy Insights: Key dates this holiday season | Etsy Success

fidosflowers · 2021-08-27T17:11:33.694000Z

Hi all, I’m Isabella and I work on Etsy’s Community team, where I strive to educate sellers about different tools and resources to help them grow their businesses in our Community spaces. As we inch towards the busy Etsy holiday season, I want to highlight some key dates through the rest of the year, and share a new resource we’re excited to add to your holiday toolbox. Download this holiday season calendar to access key timing info for several key upcoming occasions. Print it out to hang at your workstation, or use as a desktop background for a handy holiday reminder. The next several months are filled with big shopping moments, from hosting Thanksgiving gatherings to toasting on New Year’s Eve. While some of these may seem obvious, it can be helpful to keep them front and center as you map out your holiday inventory and marketing plans. We’ve included dates with importance in several key markets so you can consider holidays that buyers in other countries may be shopping for as well. As you map out your seasonal offerings, consider the key dates below and remember that shopping typically begins with decor before shifting to gifting. Stock product early to take advantage of the increased traffic leading up to these occasions. Important dates: October 11: Thanksgiving (CA) October 31: Halloween November 4: Diwali November 5: Bonfire Night (UK) November 11: Singles Day (CN, UK) November 25: Thanksgiving (US) November 26: Black Friday November 28-December 6: Hanukkah November 28-December 24: Advent November 29: Cyber Monday/Week begins December 6: St. Nicholas Day (DE and much of Europe) December 11: Christmas Jumper Day (UK) December 21: Winter solstice December 24: Christmas Eve December 25: Christmas Day December 26-January 1: Kwanzaa December 26: Boxing Day (UK, CA, AU), Second Christmas Day (DE) December 31: New Year’s Eve Download the calendar to learn when shoppers start searching for key occasions, and see when traffic tends to peak. Next week, we’ll share this calendar in additional languages–stay tuned! We hope this helps you plan for the upcoming holiday season. And we’d love to hear from all of you–let us know what you'll be doing to get prepped, or if we forgot anything here!

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Etsy Insights: Key dates this holiday season | Etsy Success | Etsy Community