Etsy Insights: Key 2021 Shopping Occasions | Etsy Success

KatherinesCloset22 · 2021-02-01T16:39:33.903000Z

Hi all, I’m Katherine, and I work on Etsy’s Seller Marketing team, where I strive to educate sellers about different tools and resources to help them grow their businesses. As we kick off February (can you believe it?), I want to share a look ahead at some key dates for the rest of the year. While several of these may seem obvious, it can be helpful to keep them front and center as you map out your 2021 inventory plans. Consider holidays that buyers in other countries may be shopping for as well. Key 2021 Shopping Occasions February 14: Valentine’s Day March 14: Mother’s Day (UK) March 17: St. Patrick's Day April 4: Easter May 9: Mother’s Day (US and many other countries) May 26: Mother’s Day (FR) June 20: Father’s Day May - June: Graduation season July 4: Independence Day in the US July-September: Back to School September 6: Labor Day (US) October 31: Halloween October 3: Harvest thanksgiving festival (DE) October 11: Thanksgiving (CA) November 5: Bonfire Night (UK) November 4: Diwali November 25: Thanksgiving (US) November 26: Black Friday November 29: Cyber Monday/Week begins December 6: St. Nicholas Day (DE and much of Europe) November 28-Dec 6: Hanukkah December 11: Christmas Jumper Day (UK) December 21: Winter solstice December 24: Christmas Eve December 25: Christmas December 26-January 1: Kwanzaa December 26: Boxing Day (UK, CA, AU), Second Christmas Day (DE) December 31: New Year’s Eve Upcoming occasion tips and trends: Last year, we saw a trend towards earlier occasion shopping, as shoppers started planning their purchases for holidays and gifting moments earlier than in past years. It’s never too early to start stocking your shop! As many loved ones continue to spend time apart, gifting from afar continues to be common. Consider long distance gifters by offering gift wrap, handwritten cards, and customizable options for a personal touch. Valentine’s Day may be almost here, but many Valentine’s Day purchases happen early in February. Attract last-minute shoppers with digital downloads and gifts that ship quick! Since Mother’s Day is quickly coming up (on March 14 in the UK and May in the US and many other countries), I want to highlight some trends we’re watching: Self care treats for mom: Think classics like bath bombs and wellness essentials like yoga mats Celebrating all kinds of mom figures: Consider pet moms, plant moms, grandmas, and anyone who plays a supportive role in one’s life Heirloom quality items: Well made, thoughtful gifts made to be cherished for the long run (like engraved cutting boards) DIY gifts and kits: Shoppers are tapping into their creativity more and more, when making homemade gifts or gifting kits for moms to make Discover more trends for Mother’s Day here. While typical graduation and back to school seasonality remains disrupted this year, consider these evergreen themes which could be relevant to shoppers looking to celebrate students’ accomplishments at any point in the year. Keep an eye on the Seller Handbook for our next quarterly trend report. In the meantime, check out our latest occasion insights and tips here. Which key shopping occasions are you looking forward to? What would you say is your selling season?

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Etsy Insights: Key 2021 Shopping Occasions | Etsy Success | Etsy Community