Etsy Insights: How to Elevate Your Listing Photos | Etsy Success

MadeByDivya · 2026-02-04T14:32:31.034162Z

Hi everyone! I’m Divya from the Community Team, here to share some quick tips that can help take your listing photos to the next level this year.Tip 1: Make an impact with your first photoFirst impressions are everything. This first photo represents your entire listing across search, recommendations, and curated spaces, so it should be bright, easy to understand at a glance, and centered so nothing important gets cut off. With new thumbnail previews in the listing form, you’ll be able to see exactly how your adjustments will translate across all placements before publishing—making it easier to choose a first image that truly works everywhere shoppers encounter it. Discover even more info in The Ultimate Guide to Product Photography. Tip 2: Strike a balance with your backgroundsBackgrounds matter more than you might think. Less visual noise can help shoppers zero in on what they’re actually buying. But a background that feels too sterile can also detract from your overall brand appeal. Aim to find a balance with clean, distraction-free backgrounds that keep the focus on your item and make listings feel polished without losing the uniqueness of your items. Having a consistent background style for all of your listings is also a great brand-building opportunity as it can help give your shop a cohesive look.For more insights, check out Telling a Brand Story with Styled Photography.Tip 3: Create a photo shoot action plan Make a list of all your photography needs before you plan your shoot. This includes things like your social media channels, shop graphics, listing photos and videos, behind-the-scenes content, or even your own headshots for future features! Think ahead to capture any seasonal moments too. For example, if your items make great Valentine’s Day gifts, include a few shots with pink backgrounds or festive wrapping. With a little advance planning, you’ll maximize your shoot day and walk away with enough content for months to come.Tip 4: Bring your items to life with a variety of imagesLifestyle photos of people using or wearing the item can help potential buyers see it in a whole new light. Try shooting them at the same time of day for consistent natural lighting and capturing the key angles while sticking to one orientation to maintain a cohesive look. Remember to include a picture that showcases the scale of your product. With up to 20 images available for each listing, there’s plenty of room to showcase all of this and more!Dive deeper with 7 Essential Types of Product Photos.Bonus: We can’t talk about listing photos without mentioning listing videos! Adding a short video of your product in action, being styled on someone, or even being designed/made can add so much value to your listing. The video can help answer questions like how a certain fabric drapes or how reflective the pottery glaze is. And you can easily repurpose this content on social media too!What are you most excited to refresh in your listing photos? Whether it's highlighting a bestseller or showcasing a new favorite, we'd love to hear what you're working on in the comments.

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Etsy Insights: How to Elevate Your Listing Photos | Etsy Success | Etsy Community