Etsy Insights: holiday shopping insights to help prep your shop | Etsy Success

zy6i1jhs · 2020-10-19T18:29:18.118000Z

Hi everyone, It’s Michelle from Etsy’s Research team. You may have seen my post about Halloween shopping trends a few weeks back. I’m now here to share some fresh insights around how Etsy buyers expect to shop this holiday season, based on recent research. Based on a study we conducted in September among buyers*, we found: Buyers are starting earlier: In early October**, “Holiday” searches were up +79% vs. the same time last year, while “gift” searches were up +128%. Making sure your shop is ready for this earlier demand will be key. It’s a hybrid holiday season: Buyers anticipate smaller gatherings with much more time spent at home. Half of buyers (49%) anticipate both in-person and virtual celebrations, while 15% will only celebrate virtually. Gifting from afar will redefine gift-giving: To avoid crowds and still find ways to share gifts with loved ones, 7 in 10 buyers (69%) expect to buy gifts online and send directly to the recipient. Gift wrap + personalized note = “special”: With the rise of gifting from afar, buyers overwhelmingly felt retailers/sellers offering gift wrap and gift messages would make gifting this year more special. If you’d like to offer gift wrap or messages for your holiday orders, Etsy’s tools give you an easy way to signal to shoppers that you offer it. Just head to your shop settings to turn it on. Once turned on, shoppers will be able to see when an item includes a gift wrap option from the listing page and in their cart. They’ll also be able to filter for items that can be gift wrapped from search results. *Based on a September 2020 survey of 860 Etsy shoppers in the United States. **October 3 - 9, 2020 vs. October 3 - 9, 2019 We'd love to hear about any updates you're making in your shop this holiday season, to meet shopping behavior changes. Share below! Wishing you a safe and joyous holiday season!

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