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Etsy Insights: holiday shopping insights to help prep your shop
Hi everyone,
It’s Michelle from Etsy’s Research team. You may have seen my post about Halloween shopping trends a few weeks back. I’m now here to share some fresh insights around how Etsy buyers expect to shop this holiday season, based on recent research.
Based on a study we conducted in September among buyers*, we found:
- Buyers are starting earlier: In early October**, “Holiday” searches were up +79% vs. the same time last year, while “gift” searches were up +128%. Making sure your shop is ready for this earlier demand will be key.
- It’s a hybrid holiday season: Buyers anticipate smaller gatherings with much more time spent at home. Half of buyers (49%) anticipate both in-person and virtual celebrations, while 15% will only celebrate virtually.
- Gifting from afar will redefine gift-giving: To avoid crowds and still find ways to share gifts with loved ones, 7 in 10 buyers (69%) expect to buy gifts online and send directly to the recipient.
- Gift wrap + personalized note = “special”: With the rise of gifting from afar, buyers overwhelmingly felt retailers/sellers offering gift wrap and gift messages would make gifting this year more special. If you’d like to offer gift wrap or messages for your holiday orders, Etsy’s tools give you an easy way to signal to shoppers that you offer it. Just head to your shop settings to turn it on. Once turned on, shoppers will be able to see when an item includes a gift wrap option from the listing page and in their cart. They’ll also be able to filter for items that can be gift wrapped from search results.
*Based on a September 2020 survey of 860 Etsy shoppers in the United States.
**October 3 - 9, 2020 vs. October 3 - 9, 2019
We'd love to hear about any updates you're making in your shop this holiday season, to meet shopping behavior changes. Share below!
Wishing you a safe and joyous holiday season!
zy6i1jhs
Posted 5 years ago · Edited 5 years ago·Last reply 5 years ago
33 comments
Ronakjaipursilver
·5 years agoHi. I put a discount on all my products from 20 to 40% in order to encourage customers to buy.
https://www.etsy.com/in-en/listing/927623086
Ronakjaipursilver
·5 years agoRonakjaipursilver
·5 years agohttps://www.etsy.com/in-en/listing/918389170
MedicinalAlchemy
·5 years agoAwesome Art
Ronakjaipursilver
·5 years agocan you help me with listing
ImpressionsWithClay
·5 years agoHave had Christmas earrings in my shop for a couple of weeks now. Thank you for the tip about gift wrapping - I'll make a point to change my settings. Looking forward to a busy Christmas season. (fingers crossed).
CreativePointDesigns
·5 years agothankyou for the suggestion. we will keep it in mind that.
MadeForHappyShop
·5 years agoHi. I put a discount on all my products from 20 to 40% in order to encourage customers to buy.
https://www.etsy.com/shop/MadeForHappyShop?ref=seller-platform-mcnav
charmingblush
·5 years agoI hope my custom portraits from photo would be great gifts, so I’ll add additional items with Christmas tags and plan on participating in Etsy sales
https://www.etsy.com/listing/887267037
DragonFireGlass
·5 years agoEvery holiday for the past 3 years, our shop offers free gift wrapping. I love it and the customers do too. With the free gift wrapping and the sale already scheduled for November 2nd, I really hope that maybe this year we will make it on the featured list. Anyhow, I always look forward to this time of the year
SilverLeafdpStudios
·5 years agoThanks to this information, I've been working like crazy to stock up on inventory of signature pieces I regularly sell to ensure speedy shipping. I also plan on participating in Etsy sales. Not being able to do art shows has forced many of us to rely on online sales instead. I am grateful to the Etsy staffers, through their research and articles, for making it easier for shops like mine to be prosperous. Wishing everyone a successful selling season!
CreativePhotoStudio
·5 years agoHi,
Thanks for the heads up on the Holiday season. I've already started offering digital holiday cards in my shoppe, and am hoping sales will pick up soon! I'll be adding 'holiday' and 'gifts' to some of my listings...mari
JewelryByOri
·5 years agoNice. Thank you for this information. I have been a bit nervous about the upcoming holidays and wondering if people are even in a gift giving mood.
DyCraft
·5 years agoThank you for the tips.
Hopefully, in this holiday season, all the sellers on Etsy can provide the best for buyers.
https://www.etsy.com/shop/DyCraft
PetitandcuteCo
·5 years agoheyy %20 off entire shop and free shipping up to 35 usd. happy holiday seasons to all
PAPERFLORISTS
·5 years agoI have been getting orders for winter holiday items since July. I keep them in my shop year round.
PiecesofMeCardsnMore
·5 years agoI added bulk pack listings of all my Christmas and Hanukkah cards. My holiday cards have been in my shop since summer; the bulk packs are new since September. I've gotten several large orders of Christmas card bulk packs so I'm already ahead of previous years as far as holiday sales (and it's only October!).
LittleFlairTee
·5 years agoGreat Article! Thank you.
My Shop is: https://www.etsy.com/shop/LittleFlairTee
Let me know what you think!
NuriartDeko
·5 years agoI have added new coastal seashell wreaths and bottle lights for this holidays and have more new ideas in progress.
MisBs
·5 years agoI have added seasonal flavors - So far so good
theurbanhedgehog
·5 years agoWe have our seasonal items up since September. We will be offering gift wrap with a cute tag! : )
Happy holidays! : )
DressRehearsalUS
·5 years agoHi Everyone I am new to ETSY and been doing no fade high quality cotton spandex tshirts. Praying that the holiday gift giving season will be great for me.
Trendy Tshirts by DressRehearsalUS on Etsy
https://www.etsy.com/shop/DressRehearsalUS
Use code 15DRESS for 15% off
grabacoffee
·5 years agoThanks for the tips. I wonder if this year, people will really start early, and won't send messages on 23th of December, if I can send overseas by 24th night... Hope everyone will start planning holidays in time I am selling felt ornaments, so it will be a crazy season for me - I hope
moonbeamgifts
·5 years agoThanks for the info. Since I offer supplies, I try to keep seasonal active year round on the popular prints as long as it doesn't break the bank for listing fees. I know I personally try to start crafting earlier and earlier each gifting season because the calendar speeds up so fast!!!
Happy Holidays, all!
VINTAGERUGSORIENTAL
·5 years agomy interview was published on storepreneur.com
if you want to have a look
https://storepreneur.com/home-and-living/vintagerugsoriental-vintage-turkish-oushak-rugs-runners/
VINTAGERUGSORIENTAL
·5 years agoand Socks for New Year's Eve I prepared very beautiful hand-knitted lamb wool socks
https://www.etsy.com/shop/BeautyOfRugs?section_id=30719154
EntwinedLabJewellery
·5 years agoThank you so much for the tips. I will adjust my settings now.
SARTORIA141
·5 years agoI made two cozy plaid shawl, hope to sell them for the holiday season!
southernmadecandle
·5 years agoOverpromise and Underdeliver, An American Holiday tradition since 1776.
Heather
WestNinthVintage
·5 years agoI found who is getting coal for Christmas.
timelapse
·5 years agoWhile I will still be adding many more vintage treasures for shoppers, I am currently working especially hard on creating more handcrafted pieces for the home, office, dorm, etc., because I truly believe people will be decorating more for their own comforting atmosphere even if they cannot have gatherings. Best wishes to all for a good holiday season!
CreationsOfTrueFairy
·5 years agoMy updates for this Holiday season is 15% sale and listed Christmas ornaments more earlier than last year.
https://www.etsy.com/shop/CreationsOfTrueFairy?section_id=24796701
BedrockHomeDeco
·5 years agoI saw etsy is recommending 20% sale to be featured in a holiday listing