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Etsy Insights: Father’s Day listing optimization
Hi there. I’m Adam and I work on Etsy’s Merchandising team, where I focus on our DIY and niche categories. I report on sales trends, build on-site experiences and help showcase the best from our Vintage, Craft Supplies, Bath & Beauty, and Toys & Games and Pet Supplies sellers.
I wanted to share some Father’s Day shopping trends starting to pop up on site, to help you attract more occasion shoppers.
Some of the top searched Father’s Day gifts we’re seeing are: matching dad and baby shirts, custom portraits, personalized accessories (keychains/wallets), electronics docking stations, and personalized drink and barware items.
Here are some gifting trends to keep in mind as we approach Father’s Day (May 13 in Germany and June 20 in the US and many other countries):
- Emphasize little luxuries like wellness products. Offer items for personal grooming, relaxing, or nature-inspired scents for the home.
- Help dads invest in everyday upgrades with nice aprons, glassware, and workspace items like desk organizers.
- Inspire creativity with items that encourage playful activities, leisure, new hobbies, and fancy puzzles and board games.
- Work with bold colors and cheerful patterns.
- Create potential heirlooms by using long-lasting materials.
- Consider all kinds of dads and dad figures, including uncles, pet pops, stepdads, father- in-laws, and plant dads.
- Outdoor category items are extra relevant this year with fire pits, outdoor furniture, grilling accessories, and lawn games (like cornhole) experiencing continued year-over-year growth.
For more occasion trends, check out this recent guide to Gifting and Personalization trends on Etsy.
What are you offering in your shop for Father’s Day shoppers? Our team loves looking through your listings–share a link to yours below!
WandsgArt
·2 years agoThank You so much
WandsgArt
·2 years agoThank You so much
leinweberstudio
·2 years ago@WandsgArt
Don't spam old threads.
PersnicketyPie
·2 years agoThis is a really old thread...
ExcelluPrints
·2 years agothank you
SaintsOfTheBible
·4 years agoI will be starting a Father's Day Sale on May 19 and will offer personally-crafted mini-Bible Study Cards on various saints in the Bible who might inspire Dads: St. Joseph (patron saint of Fathers), St. Joshua, St. Melchizedek, St. Abraham, and many more. Each card has colorful Sacred Art on one side and carefully curated Bible passages on the reverse. Each order comes with a list of tips on how to use these mini-Bible Studies. I hope many Dads will find this gift to be unique and inspiring.
https://www.etsy.com/shop/SaintsOfTheBible
SKJeweller
·4 years agoViews and visits to my shop are down 80% after April 1, can you help me.
https://www.etsy.com/in-en/shop/SKJeweller?ref=seller-platform-mcnav
Tonghaofabric
·5 years agoHi! I think you can give your father a very meaningful civil aviation button (https://www.etsy.com/your/shops/Tonghaofabric/tools/listings/1000301287?ref=listing_card_body&from_page=/your/listings) or An exquisite Chinese style brooch (tsy.com/your/shops/Tonghaofabric/tools/listings/994469510?ref=listing_card_body&from_page=/your/listings)
ElenaKapoka
·5 years agoThank you for the topic. Most of my jewelry are for woman but I think these minimalistic personalized chokers could be looking nice on men neck too - https://www.etsy.com/au/listing/1028895299/personalized-choker-suede-choker-native?ref=shop_home_active_5&frs=1&cns=1
SnapsoxCA
·5 years agoDads ❤ socks! Why not give them socks they won't lose!
https://www.etsy.com/ca/shop/SnapsoxCA
azredhead
·5 years agoNeed to make a quick Fathers Day card? Also do custom designs . And many other categories! For your personalized gifts! Also Summer sale!
Tafipiri
·5 years agoHello. I handwoven scarves in merino, angora and alpaca. Very soft and good quality materials. I have 10% off on my shop for Fathers's Day. https://www.etsy.com/shop/tafipiri/
CreativePrintFrames
·5 years agoWe have beautiful, personalized print collection as a perfect & unique Father’s Day Gift
Personalized Father's day print gift
stoppedclockglass
·5 years agoMy dark amber soap dish comes with a contrasting black and white soap with a musky scent similar to a fine cologne. Definitely my most masculine product.
https://www.etsy.com/uk/listing/770553840/amber-glass-soap-dish-with-handmade-soap?ref=shop_home_active_81&crt=1
CeylanElogluArt
·5 years agoIf you would like to gift our fathers, who are one of the most important parts of our lives, with a permanent work of art that will decorate and add color to their room, office, home, you can browse my art store and I would be very happy
AnemoneReadsPaperie
·5 years agoLots of my items are Vintage Advertisements for masculine items like beer and liquor, cigarettes, cars, old tech, and city maps from 1940-1980s. Lots of feedback from past buyers said these made perfect nostalgic gifts!
McKeanCreations
·5 years agoI have several men's stretch bracelets that are great for Dad, but my unique offering is a Morse Code bracelet that says "Best Dad". The colors can be customized.
https://www.etsy.com/listing/615449837/mens-morse-code-bracelet-best-dad-morse?ref=shop_home_feat_4
CrownPointPottery
·5 years agoOffering two handmade mugs that say dad on them.
CustomHGE
·5 years agoFun BBQ apron!
https://www.etsy.com/CustomHGE/listing/1031057901/personalized-bbq-smoking-hot-grill?utm_source=Copy&utm_medium=ListingManager&utm_campaign=Share&utm_term=so.lmsm&share_time=1622942986744
HumourHubStore
·5 years agoI've recently opened up my shop and this is just the start of my father's day range!
Absolutely love making these
https://www.etsy.com/uk/listing/1016212196/fathers-day-pint-glass-great-job-dad-i?ref=listings_manager_grid
yuliangCN
·5 years agoYou can choose this fabric to make DIY clothes for your father. This kind of gift is more meaningful, and your father will be very happy.https://www.etsy.com/listing/1006609293/high-density-active-all-cotton-fabric?ref=listings_manager_grid
IvelStore
·5 years agohttps://www.etsy.com/listing/974883941/great-ceramic-shoe-ceramic-ashtray?ref=shop_home_active_13&frs=1&sca=1
SeanmcgowanStudio
·5 years agoHow about a personalized canvas for your Dad? With a signature star map. I think it should be a great gift for a Dad on that day. https://www.etsy.com/listing/1011276398/personalized-dad-star-map-canvas-the-day?ref=shop_home_active_2&frs=1
CourtneyHolderArt
·5 years agoThis is great! And I agree! I think outdoors items will do really well this season. Thank you Adam for your insight! Cordially, Courtney
EllieFayesHampers
·5 years agoI have recently started a Father's Day gift box listing, including plenty of relaxation and grooming products for men, as well as a personalisation message and extra customisable options.
Here's the link to my Etsy: https://www.etsy.com/uk/shop/EllieFayesHampers?ref=search_shop_redirect
majoyillustrations
·5 years agoCustom Portrait
https://www.etsy.com/listing/975467521/fathers-day-gift-couple-portrait-family
Straightupcardboard
·5 years agoI think this is my best product for a motorcycle-loving father!
https://www.etsy.com/listing/989593785/handmade-cardboard-scale-model?ref=listings_manager_grid
ARTHUESIndia
·5 years agoHi, I'll be promoting this listing for Father's day.
https://www.etsy.com/in-en/listing/842178653/lion-hand-painted-rock-wildlife-art-wild
I also have many other products suitable for gifting in my shop
https://www.etsy.com/in-en/shop/ARTHUESIndia
Thanks for checking!
PetelkiVaniliCrochet
·5 years agoGood day! I suggest that my dads crochet a gnome on a keychain or put it on a nightstand.
https://www.etsy.com/listing/948207284
NoorPrintandDesign
·5 years agoEveryone has such cool listings! I have listed dad joke and dad t-shirts. https://www.etsy.com/shop/NoorPrintandDesign.
RuwiCreations
·5 years agoAnything your father love (Like his favorite pet or some goods) can be making in amigurumi. Can be personalized them.
https://www.etsy.com/shop/RuwiCreations
CorisaPaintsPets
·5 years agoPet pops! Custom Hand Painted Pet Portraits https://etsy.com/shop/CorisaPaintsPets
PoshAvenueDesigns
·5 years agoI think these custom portraits would be a perfect Father's Day gift from daughter or the whole family
https://www.etsy.com/listing/1001556238/sport-family-portrait-custom-family
https://www.etsy.com/listing/789781929/fathers-day-gift-from-daughter
GegotPaintings
·5 years agoHi, This is an unusual, luxury gift for your father
https://www.etsy.com/fr/listing/542623887/mer-vague-vent-tempete-tableau-paysage?ref=shop_home_active_6&frs=1
KapKaDesign
·5 years agoSo many Gift Ideas for your dad, come visit my little vintage shop
https://www.etsy.com/shop/atVintage
PoshAvenueDesigns
·5 years ago...
KapKaDesign
·5 years agoHow about an initial keychain for your dad?
https://www.etsy.com/shop/KapKaDesign?ref=simple-shop-header-name&listing_id=219072488§ion_id=14572178
ClaysWoodCarvingsetc
·5 years agoMy wood carvings include many beautiful birds especially ducks and other wildfowl plus special walking sticks with birds and pets on top end. I also feature United States walking sticks with the state's official bird, fish, flower and flag hand carved and painted reliefs. Also featured are many pets and sports, especially golf wood carvings and golf ball carvings.
Lettermakingmama
·5 years agoPersonalized Dad, Dog Dad, and Papa SVG Files, perfect for personalized gifts like T-shirts! (It's not a dad bod, it's a father figure, dad beard files, dog dad files, and ACDC PAPA and DADA designs)
https://www.etsy.com/your/shops/Lettermakingmama/tools/listings/query:dad,stats:true
AspenDesignsCA
·5 years agoHi Adam!
New on Etsy and have some amazing wood wine holders perfect for dad’s special day, Check us out:
https://www.etsy.com/ca/shop/AspenDesignsCA
MJsKraze
·5 years agoI love unique cards so an explosion box card will be something your dad will love.
https://www.etsy.com/listing/801542318/
TheSewingGin
·5 years agoFire Fighters Budweiser boot stein would make a great Fathers Day gift for your firefighter.
https://www.etsy.com/listing/976457949/firefighters-boot-collectible-stein?ref=shop_home_active_37
majoyillustrations
·5 years agoMine is custom portrait 🧡
majoyillustrations
·5 years agohttps://www.etsy.com/listing/975467521/
PinkDaisyHomeBody
·5 years agoI just added The Royal Collection for men. 3 Masculine scented massage oil candles in black tin cans.
Artwomanmountain
·5 years agoЯ предлагаю живопись с быками и медведями для отцов, работающих в финансах. Быки и медведи символизируют падение и подъем рынка.
https://www.etsy.com/listing/1007511191/polarnyj-medved-iskusstva-polarnaa-no?ref=shop_home_active_7&pro=1&frs=1
https://www.etsy.com/listing/997256722/ivotnoe-kartina-byka-originalnoj-holst?ref=shop_home_active_4&pro=1&frs=1
SaintsOfTheBible
·5 years agoI’m selling a Novena to St. Joseph based on Bible passages. St. Joseph is the patron saint of Fathers! The Novena card has beautiful artwork of St. Joseph on the front. https://etsy.me/343VojI
ApronSupplyCompany
·5 years agoWe'll be promoting our Butcher Stripe Aprons with adjustable halters - great for Barbecuing! Thanks for the hints and tips! 100% Cotton Butcher's Stripe Bib Apron by Jenny Wren with | Etsy
ManAndStone
·5 years agoWell our whole shop is for men! but heres something in particular
3pc Matching bracelets set for dad and two sons!
https://www.etsy.com/listing/1022021937/3pc-tigers-eye-and-lava-stone-father
TwoFistedDrinker
·5 years agoWe added a custom 'Dad' message to our mugs: https://www.etsy.com/listing/1007662692/best-dad-ever-custom-beer-mug
LyonHandwovens
·5 years agoI’ve been busy weaving rag rug firewood carriers for Fathers Day. They are lightweight and easy to store.
Handwoven rag rug firewood carrier, accessory for fireplaces, fire pits, picking up fallen limbs at home, cabin, lake home, picnic, camping https://etsy.me/2Sd8RU0
RedTabletop
·5 years agoHow about a beautiful red plate that you can sign, or a special red coffee mug for that special father!
https://www.etsy.com/listing/860460811/you-are-special-celebrating-you-red?ref=related-1&frs=1
MoogCoUS
·5 years agoWe are selling customizable desk sets, for father day special we are giving free Faber Castell Highlighter.
https://www.etsy.com/shop/MoogCoUS?ref=simple-shop-header-name&listing_id=1001127168
Tafipiri
·5 years agoThanks for the information. I have really soft handwoven scarf for father's day gift. https://etsy.me/3fpCbhS
DaisyLaneCompany
·5 years agoWe added a complete gift box option to one our top selling Father's Day items.
https://www.etsy.com/DaisyLaneCompany/listing/589772782
IvelStore
·5 years agoI have two beer mugs in traditional Trojan style. I hope dads are happy. https://www.etsy.com/listing/975113649/two-vintage-ceramic-beer-mugs?ref=shop_home_feat_4&frs=1
GalaksiHandicrafts
·5 years agoThanks for your tip, we prepare in our shop woodenchess and backgommon. And decorative office and room stuff. Galaksihandicratf
IIDesignPrints
·5 years agoA funny print to proudly hang in any Dad's mancave, home bar, garage, shed or workshop! https://www.etsy.com/uk/listing/1004046096/dad-print-o-giclee-art-print-o-fathers?ref=shop_home_feat_3
DigitalMeta
·5 years agoThe newly designed Father’s Day svg file, which can be printed on T-shirt or mugs, or used as a wall painting
https://www.etsy.com/listing/1017632231/father-day-svg-bundle-downloads?ref=shop_home_active_3&pro=1
https://www.etsy.com/listing/1016496955/2021-happy-fathers-day-sublimation?ref=shop_home_active_5&pro=1
NineDeadlySins
·5 years agoGive this to dad, he will love it.
https://www.etsy.com/listing/706703056/dragon-king-925-silver-necklacedragon?ref=listings_manager_grid
ajalper
·5 years agoI do custom portrait paintings. My standard turnaround with standing commissions is 2-3 months. But the fastest I can turn around a portrait with oil painting drying time and shipping is 3 weeks. Normally people aren't thinking that far in advance, so I now offer custom portrait gift cards so that the gifter can make the purchase at the last minute. I also offer a discount on my normal pricing because the work is deferred. This has been a great way to add sales during the holiday season when I can only do so many portraits before Christmas. So now I offer gift cards for Christmas, Valentine's Day, Mother's Day, and Father's Day. Here is the listing for the Father's Day Portrait Gift Card.
https://www.etsy.com/listing/1004007904/fathers-day-portrait-gift-card-hand
IWoodSay
·5 years agoWell, for fathers who are keen on kitchen works, or they simply like classical wooden things to use every day, during social meetings, etc. I recommend a solid board made of oak hardwood, like linked below. Its a gift for many, many years
https://www.etsy.com/pl/listing/968438444/live-edge-solid-oak-serving-board
apaperaffaire
·5 years agoDon't forget the card to go with your Father's Day gifts! I've got quite a few.
PoshPark
·5 years agoAwesome tips!
RibbonArtStore
·5 years ago9ElizabethStreet
·5 years agoI recently added more "manly" bracelets to my shop, and have a small selection that I've tagged for Father's Day.
https://www.etsy.com/shop/9ElizabethStreet?search_query=father%27s+day
My favorite from the group is one I originally designed for my cousin, a veteran with PTSD.
https://www.etsy.com/listing/838163102/brown-jasper-lava-stone-bracelet
LinenTexture
·5 years agoI have wonderful son linen bedding sets in dark shades - black, graphite, gray, striped! Perfect for a gift for a dad!
https://www.etsy.com/listing/731468744/3-piece-linen-bedding-set-in-black-linen
https://www.etsy.com/listing/689330289/3-piece-linen-bedding-set-in-dark-gray
OurLoveTag
·5 years agoPersonalized Prints for Father's day
https://www.etsy.com/shop/OurLoveTag
https://www.etsy.com/shop/MapmemoriesStudio
FineKatana
·5 years agoI'm promoting a beautiful sword as a Father's Day gift 。https://etsy.me/3oj7NtH #copper #chinesesword #damascussteelsword #damascussteel #dragonsword #sworddragon #customizedkatana #collectableknife #collectablesword
ChicHavenHome
·5 years agoI will share with you this simple sentence t-shirt gift for fathers!
https://www.etsy.com/listing/997535724/manoftheday-short-sleeve-t-shirt?ref=shop_home_active_8&frs=1
CharmsFindings
·5 years agoCharmsFindings
·5 years agohttps://www.etsy.com/listing/715666310/personalized-letter?ref=shop_home_feat_3&pro=1&frs=1&variation0=1178031601
Customize the father's name, love for the father
KellyJellyStudioLLC
·5 years agoI will be promoting my United States military-themed wrapping papers that honor the commitment, legacy and service of the many Dads and Grandfathers who have proudly served. I have two branches represented in my shop, with collections representing the remaining four branches coming soon.
https://www.etsy.com/listing/1004960844/u-s-marines-stripes-wrapping-paper-5?ref=shop_home_active_2&frs=1
https://www.etsy.com/listing/986099838/united-states-navy-sayings-wrapping?ref=shop_home_active_13&frs=1
https://www.etsy.com/listing/1004964094/u-s-marinesolive-devil-dogs-wrapping?ref=shop_home_active_1&frs=1
AlmasAprons
·5 years agoUnique one of a kind aprons, especially in farm tractor theme print and Art Deco.
TwiLdCapitHog
·5 years agoMy shop is filled with stand-out accessories for the dad who likes to express his individuallity.
https://www.etsy.com/uk/shop/TwiLdCapitHog
FarolSVGDesign
·5 years agoHi, I'm new here, but I'm really happy. I'm creating artwork for t-shirts. This is one of them: https: //www.etsy.com/listing/1006054821/
MaliakeiBags
·5 years agoI've been sewing mini Aloha wine bottle shirt covers. They turned out super cute! More designs will be added soon!
SarahLouCraftsUK
·5 years agoThese are great tips and insights thank you for sharing.
I will be promoting my Traveller Notebooks and Paracord Products gifts for outdoor enthusiasts for Father's Day.
www.etsy.com/uk/listing/568787941/traveller-notebook-black-or-brown-faux
www.etsy.com/uk/listing/592625396/paracord-bracelet-trilobite-weave-with
OwlBeeStickers
·5 years agoFather’s Day customer stickers and magnets
FinallyHomeAgainShop
·5 years agoI added the tag “man cave” to some of my antique car advertisements. Hopefully that helps them be located in the Father’s Day search.
https://www.etsy.com/shop/FinallyHomeAgainShop?section_id=32987275
gardenstones
·5 years agoFor a dad to cheer him when he worries about the weeds growing in the garden...the plant stake to make him smile. https://www.etsy.com/ca/listing/887491341/tree-bark-art-yard-art-painted-garden?ref=shop_home_active_8
bz9tb9xs0u52kgio
·5 years agoI've created gift tags for dads that are reusable/erasable.
Reusable Father's Day Gift Tag Acrylic Sign for Dad | Etsy
HelloStudioEdith
·5 years agoYou can't forget the Father's Day card! A fun little scene from the Brooklyn Bridge
https://www.etsy.com/listing/738647448/blank-greeting-card-lego-construction
FarolSVGDesign
·5 years agoVery beautiful and creative card. congratulations.
CarolinaQuiltCraft
·5 years agoDads love quilts!
https://www.etsy.com/listing/949475301/modern-batik-handmade-cotton-quilt-throw?ref=shop_home_active_31&frs=1&cns=1
SimpleJoysMakingToys
·5 years agoI love the idea of dads loving quilts! And your quilts are beautiful!
MojaveCalifornia
·5 years agoGreat personalized leather watch bands for Father's Day.
https://www.etsy.com/shop/dlableathergoods/
Browse beautifully handcrafted watch straps for wonderful dads!
HappyDragonStudios
·5 years agoThank you for the information. I'm hoping this card will get some interest.
https://www.etsy.com/uk/listing/999229808/dad-birthday-card-fathers-day-card?ref=shop_home_active_2
PolymerClaySchool
·5 years agoHey!
I have something interesting for those who like to make gifts with their own hands.
This is a tutorial on how to make a polymer clay coffee cup.
It can also be a gift for dog lovers.
Polymer clay cup Dogs tutorial video Tutorial on how easy to | Etsy
beautifulonly
·5 years agohttps://www.etsy.com/listing/1003658120/personalized-layered-name-custom?ref=shop_home_active_2&pro=1&frs=1
A great father's day necklace
FineKatana
·5 years agoI will promote this sword as the main gift for Father’s Day. Father’s name can be engraved on it for a series of personalized customization.
https://www.etsy.com/hk-en/listing/994393663/damascus-steel-sword-battle-sword?ref=shop_home_feat_2
FarolSVGDesign
·5 years agoGuy! I loved the sword. Very beautiful indeed.
IvelStore
·5 years agoAmazing!
CaliforniaCrownJewel
·5 years agoI would sure like to know the top Father's Day search words.
BeachCourtStudio
·5 years agoIn my shop I have hand painted silk neckties many colors and interesting design techniques. A father's day classic! All listings are tagged for father's day. One of a kind wearable art.
https://www.etsy.com/shop/beachcourtstudio
BeauTiqueTies
·5 years agoA one-of-a-kind gift for a one-of-a-kind Dad - see https://www.etsy.com/BeautiqueTies.
deerdawnetsy
·5 years agoHello... I will be catering for the earthy & natural dads... My greeting cards.
https://www.etsy.com/uk/listing/986912240/fathers-day-card-best-dad-ever-card-eco
and also the papa bears
https://www.etsy.com/uk/listing/986887520/fathers-day-card-i-love-you-papa-bear
Thank you
SmudgePlant
·5 years agoThis is the first time I heard about tagging for "Pet Pops". Did I miss out on tagging for "Mutt Moms"?
modestly
·5 years agoAll my cards can be personalized with your own wording, inside too - but here is a design I made for the whisky dads! https://www.etsy.com/uk/listing/1017225709/personalized-fathers-day-carddad
And my handmade books are all made to order and can carry dedications to say what a great Dad they are.
https://www.etsy.com/uk/listing/799234577/artists-handbound-book-tribute-to-song
PictureThisGiftCo
·5 years agoPersonalised prints available worldwide! We have an excellent selection of prints & 5 star feedback!
https://www.etsy.com/uk/shop/PictureThisGiftCo