Etsy Insights: Father’s Day listing optimization | Etsy Success

adamahalvorsen · 2021-05-10T13:14:48.563000Z

Hi there. I’m Adam and I work on Etsy’s Merchandising team, where I focus on our DIY and niche categories. I report on sales trends, build on-site experiences and help showcase the best from our Vintage, Craft Supplies, Bath & Beauty, and Toys & Games and Pet Supplies sellers. I wanted to share some Father’s Day shopping trends starting to pop up on site, to help you attract more occasion shoppers. Some of the top searched Father’s Day gifts we’re seeing are: matching dad and baby shirts, custom portraits, personalized accessories (keychains/wallets), electronics docking stations, and personalized drink and barware items. Here are some gifting trends to keep in mind as we approach Father’s Day (May 13 in Germany and June 20 in the US and many other countries): Emphasize little luxuries like wellness products. Offer items for personal grooming, relaxing, or nature-inspired scents for the home. Help dads invest in everyday upgrades with nice aprons, glassware, and workspace items like desk organizers. Inspire creativity with items that encourage playful activities, leisure, new hobbies, and fancy puzzles and board games. Work with bold colors and cheerful patterns. Create potential heirlooms by using long-lasting materials. Consider all kinds of dads and dad figures, including uncles, pet pops, stepdads, father- in-laws, and plant dads. Outdoor category items are extra relevant this year with fire pits, outdoor furniture, grilling accessories, and lawn games (like cornhole) experiencing continued year-over-year growth. For more occasion trends, check out this recent guide to Gifting and Personalization trends on Etsy. What are you offering in your shop for Father’s Day shoppers? Our team loves looking through your listings–share a link to yours below!

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