Etsy Insights: Explore the Trends Shaping Spring and Summer 2026
Hi everyone, Dayna here, Etsy’s Resident Trend Expert!
I’m excited to share that our Seller Trend Report for Spring and Summer 2026 is live, informed by exclusive Etsy search data, industry forecasting, and the emerging trends we’re seeing across fashion, home, gifting, and weddings.
As we head into the warmer months, buyers aren’t just refreshing their wardrobes—they’re reimagining their spaces, celebrations, and everyday rituals in ways that feel more personal and expressive. Here’s a preview of some of the trends you'll find in the guide:
Soft Stitch Era 🧵
Photo credit: leiselv, LilisGloves, LovelTwinsShop, HandmadeByUruba, HistoryTimeTraveler
Searches for embroidered straw bags are up 20,000%, and crochet clothing continues to climb. Shoppers—especially Gen Z—are gravitating toward visible craftsmanship and pieces that feel unmistakably handmade.
World of Whimsy 🧚
Photo credit: boejackdesigns, EmiliaCeramicas, MUGMUGCERAMICS, NellyMakesEmbroidery
From polka dot phone cases (+835%) to whimsical jewelry (+84%) and beginner needlepoint kits (+175%), there’s a clear appetite for joy and playful self-expression this season.
Treat Yourself 💝
Photo credit: modocreative, SweetSaplingStudio, Pennant4YourThoughts, KassadillieShop, NAFCeramic
“Just because” gifting is growing, with terms like petit cadeau (meaning: little present) up 277%. Small, meaningful moments and everyday celebrations matter to buyers.
Dear Diary 📓
Photo credit: SquashMakes, everlijewelry, SquashMakes, RhondaLynneJewelry
Traveler journal searches have doubled, and those for journal charms are up 395% as buyers embrace analog rituals and memory-keeping.
Everyday Exhibits 🎨
Photo credit: melissamaryjenkins, MollyPowersDesign, FootRangeMountain, SugaraStudio
Searches for wall art decor are up 110% and those for gallery prints have increased by 80%, as shoppers begin to build curated and sometimes nostalgic gallery walls at home.
Visit the full Seller Trend Report on the Seller Handbook for a deeper dive on these emerging trends and more. Plus, dig into actionable tips to inspire updates both big and small, from adding to your inventory to refreshing your listing descriptions and tags.
Have you already started experimenting with any of these trends in your shop? We'd love to hear about what you're making. Let you know in the comments below!
All search and sales data in this article is as of February 10, 2026, and based on searches and sales in the last three months compared to the same time last year.
*Etsy internal data, U.S. signed-in user activity only. Unless otherwise noted, percentage increases reflect changes in search or sales activity during the stated comparison period versus the prior year. Search growth is based on normalized query volume.
Demographic insights (e.g., Gen Z, Millennials) are derived from Etsy age-signals data and reflect a subset of U.S. active buyers. Data is directional and reflects activity on Etsy’s marketplace.
Dayna Isom Johnson is Etsy’s Resident Trend Expert. Earlier this year, she celebrated her son Ozzie’s 1st birthday with some special personalized finds from Etsy sellers.
Admin
BirthdayGoodiesShop
·1 month agoInteresting trends!
KsSpaSoap
·2 months agoGreat article!
DigitalCoCraftDesign
·2 months agoHello, @daynaisom please share a niche related to digital products like crochet patterns, please
memoriesemporium
·2 months agoDon't know the exact dollar breakdown but whilst the preponderance of purchasing is happening in the Northern Hemisphere,
there is a Southern Hemisphere and we are doing the Autumn/Winter thang.
BerrysNails
·3 months agoSuper interesting, and I have to say this is very helpful to know 😊
100% handmade products are always the best, and Etsy should definitely push that more. Smaller shops also deserve more support, as there is a lot of struggle for them to stand out and grow in such a competitive space.
MakeandMendbyJacqui
·3 months agoThis is all very interesting. I have only just opened my shop selling things i have either made or upcycled or reimagined. So if there is a trend for 'visible craftmanship' I HOPE i will fall into that category - I turned a music centre into a side table sewing box. Just have to see i guess, if anyone likes it!
nesbyselma
·3 months agoHello !
I’ve been closely following the discussions about the 100% handmade product trends for this year. As a creator focusing on handmade jewelry and bags, I find the shift towards unique, slow-fashion accessories very promising. I’m hoping to connect with shoppers who value the time and craftsmanship behind these pieces.
Since the jewelry and bag categories are quite competitive, I would love to get a 'shop critique' from this experienced community. Could you take a look at my shop and let me know if I have any missing points? I’m particularly interested in feedback regarding:
My product photography (Do the textures and details of the bags/jewelry stand out?)
My SEO and Titles (Am I using the right keywords for these categories?)
Branding (Does my shop tell a clear story?)
Thank you so much in advance for your support! Here is my shop link https://nesbyselma.etsy.com
AnchorRoadVintage
·4 months agoHi @daynaisom , I didn't see anything for this year's big Independence Day celebration for America's 250th birthday. I have been selling Americana/patriotic stuff at a pretty good pace. Maybe Etsy should add that in?
SarahLouCraftsUK
·4 months agoThis is fabulous, as I offer slow-stitched crocheting clothing and accessories, plenty of whimsical just because, petit cadeau gifts, handmade cork notebook journals, and everyday home decor exhibits.
CherryTees
·4 months agoThank you!
TiferetNF
·4 months agoHi everyone! I'm Natalia.
I’ve noticed a beautiful trend this wedding season—couples are looking for decor with a deeper meaning. I create embroidered napkins featuring family protection symbols and the Tree Power of the Clan.
I specialize in high-density embroidery on textile, turning everyday items into symbolic amulets that carry a story. If you love art that brings a sense of protection and harmony to the home, feel free to stop by!
My shop: https://www.etsy.com/shop/TiferetNF
EvergreengemsStudio
·4 months agoThanks for sharing these insights! While wall art trends are growing, I’ve noticed a strong demand for personalized gemstone jewelry in my shop. I’m currently focusing on custom birthstone and meaningful designs, which align perfectly with shoppers looking for unique and emotional gifts. Excited to explore more of these trends
DigitalVibeStudio2
·4 months agoHello everyone! Thank you for the insights.
I’m Natalia, and I recently started my journey with Zen Glow Atelier. I create handmade eco-friendly soy wax candles and home decor items made from ceramic powder. I also specialize in creating delicate wedding and baptism favors, as I love being part of people's special celebrations.
Since I am new and still waiting for my first sale, I would be incredibly grateful if you could take a look at my shop and share any feedback or tips.
Looking forward to connecting with this amazing community!
https://zenglowatelier.etsy.com
Lovidecorstudio
·4 months agoThank you so much for the information and your wonderful feedback.
This is my Natural Home Decor Store. Thanks to everyone who supports me.
https://www.etsy.com/shop/Lovidecorstudio
BagsbyMonka
·4 months agoHello everyone,
Thank you, Dyana, for the great insights!
I’ve had my Etsy shop for about two years, where I sell handmade crochet shoulder bags and crochet supplies like cord and patterns. Until now, it’s been more of a hobby than a full-time job, but this year I’m determined to change that. Because of this, I’ve recently been spending a lot of time updating my listing titles, tags, and descriptions based on current search trends, especially for crochet shoulder bags and crossbody phone bags.
You’re welcome to browse my shop if you’d like.
https://bagsbymonka.etsy.com
LumaProd
·4 months ago · EditedThank you so much ✨
Welcome to my shop, im New here
https://lumaprod.etsy.com
DesizenStudio
·5 months agoThank you so much for the great insights
Crystra
·5 months agoI’m new to Etsy and still learning every day — but I’m truly happy to be here and share my creations with you.
DrunkCraft
·5 months agoThis is one of the most insightful trend reports I’ve seen recently—thank you for sharing.
What stands out the most is how strongly buyers are shifting toward authenticity and meaning, rather than just aesthetics. The rise in searches for journals and memory-keeping products really confirms that people are craving more tangible, personal experiences in an increasingly digital world.
The “Dear Diary” trend especially resonates. It’s not just about a product anymore—it’s about creating something that becomes part of someone’s daily ritual and story.
It’s also interesting to see how “visible craftsmanship” is gaining value again. As small makers, this is actually where we have the strongest advantage if we position it correctly.
Curious to see how others are adapting—are you focusing more on storytelling in your listings, or product experience itself?
BeadsCraftJewel
·5 months agoThanks for sharing these wonderful thoughts.
itobby
·5 months agoHello everyone, - https://www.etsy.com/shop/itobby?ref=dashboard-header
I recently opened my Etsy shop and I would really appreciate your feedback. I’m still at the beginning of my journey and would love to learn from your experience. What do you think I could improve? Are there any mistakes or missing parts I should focus on? Your advice and suggestions would mean a lot to me. Thank you so much in advance for your time and support! 🤍
pawtraithumor
·5 months agoThanks for sharing these wonderful thoughts.
MikazukiStudios
·5 months agoI’ve been noticing the same thing lately. People are not just buying designs anymore, they want something that actually feels personal and means something to them.
I’ve been experimenting with keeping things simple but adding more depth and detail into the designs. Still figuring things out, but it has been a really interesting direction so far.
Curious what everyone else is working on right now. https://mikazukistudios.etsy.com
SafaLeatherCo
·5 months agoIt’s really exciting to see such a huge rise in interest around wall art and gallery prints—especially the shift toward more curated and nostalgic gallery walls. It feels like people are becoming more intentional about how they decorate their spaces, mixing personal meaning with aesthetics rather than just following trends.
As a small Etsy seller, I’ve definitely started noticing this preference for timeless, handcrafted pieces that can fit into a larger story on someone’s wall. It’s also pushed me to think more about how my products can complement a broader “gallery wall” look rather than stand alone.
I’ve been experimenting with designs and presentation to better align with this trend, especially focusing on quality and versatility. If anyone’s interested in handcrafted leather pieces that can add a unique touch to a space, feel free to check out my shop:
👉 https://www.etsy.com/shop/SafaLeatherCo
Would love to hear how other sellers are adapting—are you designing specifically for gallery walls or sticking with standalone statement pieces?
SparksJoyKiddos
·5 months agoI am new here, however, I am so glad to pursue this platform. I hope that one day I able to share my digital products. Thank you so much for a great inspiration to continue this journey. Maraming Salamat🙏🏽✨✨
InaraDiamond
·5 months ago“Such an inspiring trend report! 💖
As a jewelry seller, we’re already seeing a shift toward meaningful, personalized pieces and ‘just because’ gifting. Customers really love small details that tell a story ✨
Excited to create more whimsical and handcrafted designs this season!”
GlazelyArtDesign
·5 months ago:)
VUloria
·5 months agoThis is such an exciting trend shift! I’ve definitely been adapting my shop to align with the growing demand for wall art and curated gallery sets.
Lately, I’ve been focusing more on vintage-inspired textile prints, muted color palettes (like dusty blue, sage, and warm beige), and cohesive gallery wall sets that customers can easily mix and match. I’ve also started creating set bundles (2-piece and 3-piece prints) to help shoppers build a ready-to-hang aesthetic more effortlessly.
It’s really interesting to see how nostalgia and texture-driven designs are coming back strong—especially with that slightly aged, imperfect vintage look. I’m also optimizing my listings with more targeted keywords like gallery wall set, vintage wall art, and textured print to match these trends.
Looking forward to experimenting even more with this direction
NomadRoam
·5 months agoThis is incredibly valuable, thank you for sharing 🙌
We’ve already started adapting some of these trends into our designs, and it’s interesting to see how much customer behavior is shifting towards more meaningful and aesthetic products.
Excited to test these insights in our shop 🚀
Macratella
·5 months agogreat input and glad that craftmanship and handmade is coming back. My whole little shop is based on it ❤️
DesignbyNatalia
·5 months agoThe wall art inspiration is wow! I think I should start printing my oil-on-canvas original painting, but I don't know how to begin. Also, it will not be related to my custom design clothing shop, which I have had on Etsy for 14 years.
MLVDigitalSolutions
·5 months agoI love the whimsical trend and the stitch art trend as well. Although I sell digital products, it’s incredibly helpful for me to know what trends and new products are emerging so I can adapt mine to meet my customers’ needs and tastes.
Thank you so much, Dayna, for sharing the report.
CloudTradingShop
·5 months agoThank you for sharing such a wonderful piece of work.
https://cloudtradingshop.etsy.com
ZEENATRUG
·5 months agoSuper helpful insights—loving the focus on handmade textures and playful, personal pieces. Definitely inspired to add more expressive, trend-driven designs to my shop this season. Thanks for sharing!
https://zeenatrug.etsy.com
WoodColorStudio
·5 months ago'm glad that I'm with you and in this community you are okay How happy I am that I give you all this to present myself to the whole world I'm overjoyed I doubt very much And I want to be happy I'm really very happy
TheNohemStudio
·5 months agoThank you for sharing this beautiful insight, Dayna! 💛
As a new Etsy seller, this report is really inspiring and gives me a lot of positive direction. It’s exciting to see how much people value handmade creativity and personal expression.
I’m still at the beginning of my journey, but I’m feeling very motivated and looking forward to experimenting with these trends in my shop. Thanks again for supporting the seller community! ✨
https://thenohemstudio.etsy.com
HeritageWeavesrugs
·5 months agothanks for sharing the wonderfull thoughts .
https://heritageweavesrugs.etsy.com
LorraineMarieArt
·5 months agoThank you for highlighting the exciting trends for Spring and Summer 2026!
We’re excited to see how these trends evolve throughout the coming seasons. As always, we’re dedicated to providing high-quality, visually compelling pieces that meet the demands of this dynamic market. Thank you for sharing this insightful seller trend report — it’s inspiring to stay aligned with current and future design preferences!
If you're exploring options to enhance your space or looking for distinctive art pieces, be sure to check out our shop! We offer a curated selection of vibrant, modern prints that fit perfectly with this trend. Happy decorating!
https://lorrainemarieart.etsy.com
CleverFox3dPrint
·5 months agoReally interesting insights especially the shift toward bold graphics and more niche, personality-driven products. I’ve definitely been noticing the same thing in my own shop, where more unique/custom pieces tend to perform better than generic designs.
I run a small shop focused on 3D-printed items and personalized pieces, and trends like micro-niches and subtle/minimal designs are becoming more and more important to stay competitive. CleverFox3DPrint.etsy.com
NikahnResinStudio
·5 months agoThat's much valuable for us. Will follow this pattern for sure. Meanwhile, i have some great listings to offer at
https://nikahnresinstudio.etsy.com
AURELLEKNITS
·5 months agoThanks for sharing these wonderful thoughts.
KenzCraft
·5 months agoThe Whimsy aesthetics/vibes for sure!
aliscoppershoprugs
·5 months agoThank you for these beautiful insights.
Stitch7Soul
·5 months agoDayna, you are so spot on! The self-gifting movement is definitely taking off. A recent review on my Heart Ring captured this beautifully: "[...] I bought this as a visual reminder to practice self-love, and I couldn't be happier with it." Thanks so much for the fantastic trend insights and all the invaluable advice! 🤍
KOHETOORRUGS
·5 months agoThank you, Dayna! These insights are super helpful—loving the focus on handmade, personalization, and expressive design. Excited to apply these trends to my shop 😊
https://kohetoorrugs.etsy.com
SpiritualSHIMAYA
·5 months agoDayna, I completely agree -- “treat yourself” gifting has really been gaining momentum lately. One of the reviews under my Heart Ring says it perfectly: “[...] I got this ring for a visual display / reminder for self love - I am truly so glad I bought it.”
Thank you for the wonderful trend overview and invaluable insights 🤍
PastLonging
·5 months agoI absolutely love this perspective! That customer review for your Heart Ring is so beautiful and touching. 'Treat yourself' is definitely a meaningful trend we should all get behind. Wishing you a wonderful and successful season! 🤍
SpiritualSHIMAYA
·5 months agoThank you, Mar from @PastLonging !
Your new listings feel timeless and beautifully refined. “Ancient Volcano” truly impressed me 💓
I have a soft spot for this element — Lava Rings always speak to me.
Thank you for the inspiration, and wishing you many cha-chings 🛎️ this season 😉
PastLonging
·5 months agoKirtKirtAhsap
·5 months agoIt’s really inspiring to see how trends are shifting toward craftsmanship and playful design.
In our small workshop, we’ve been focusing on handcrafted wooden toys inspired by Waldorf and Montessori play, which naturally align with both the “Soft Stitch Era” and “World of Whimsy” trends.
We see more and more families looking for toys that feel truly handmade, with visible wood textures and soft, natural colors. Our wooden rainbow stackers, for example, are designed not only as toys but also as playful and decorative pieces that bring warmth and creativity into children’s spaces.
It’s exciting to see how open-ended toys and natural materials are becoming a bigger part of everyday life.
Are you also seeing more demand for natural and open-ended toys in your shops?
18OilPaintingArt
·5 months agoThank you very much for the latest search trends shared by the platform, which is very helpful to me.
This is my shop, which mainly provides customization of art works.
https://18oilpaintingart.etsy.com
Sanacreativerugs
·5 months agoThanks for sharing, Dayna! 🙌
The Everyday Exhibits and Soft Stitch Era trends really match what we’re seeing—buyers love handmade, artistic rugs that feel like floor art. 🎨🧵
You can explore our work here:
Sanacreativerugs – https://sanacreativerugs.etsy.com�
Excited to align more designs with these trends! 🚀
LelasStickers
·5 months agoMy customers buy my art stickers to decorate their journals and planners. The diary one is a cute idea! Maybe coming up with personalized style stickers that could can personalize a diary! Thank you!!!