Etsy Insights: Engaging with your social audience | Etsy Success

AstridPaperandHome · 2020-02-03T17:02:36.487000Z

Hello! I’m Emily. I’m a Social Media Specialist at Etsy and one of my focuses is engaging (aka) responding to your comments and questions on our social channels. Social media is an increasingly powerful marketing tool and engaging with your social audience in the right ways can help you get the most out of each channel. Here are some of my top tips for engaging with your followers on your social channels! Consistency is key. Posting at least once a day, or even better two times a day, can not only help your content reach more people, but it gives your audiences a deeper insight into your brand. While consistently posting on channels like Instagram and Facebook can be very time consuming, there are tools that help make scheduling posts a breeze. Some of our favorites are Buffer and HootSuite. Using a scheduling tool can help you stick to your posting goals. Remember, consistency is key! Be active on your feed/page. It’s important to stay engaged with your audience after your posts go live. Like and reply to comments on your posts to encourage people to interact with you and your brand. Bonus tip: Did you know that the more engagements a post has, the more times it will be served on Facebook and Instagram? Highly engaged posts signal that your post is high quality and higher quality posts get seen by more people! Ask your audience. One benefit of social that’s often overlooked is the direct access you have to your follower’s opinions and input. By using features such as polls and questions in Instagram stories, you can ask your followers to help guide your product line. People love weighing in on creative decisions and the information that you get directly from your audience can help you see what works and what doesn’t. Don’t stay in your lane. Be sure to explore the platforms and comment on other posts. This will help you be seen and gain followers. That doesn’t mean that you should post promotional comments on other people’s posts--that’s generally seen as spammy (and can sometimes get you blocked, or even get your account suspended. YIKES!). However, being engaged in pages and feeds that interest you or are aesthetically similar to your brand can help expand your audience. The more natural the engagement is, the more of a chance it has to reach people who will be interested in your brand. I hope that these tips will help you get the most out of the time you spend building your brand on social! For more tips, check out our Ultimate Guide to Social Media Marketing. Now, to take my own advice, I’d love to hear more from you. How do you engage with your followers on social media?

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Etsy Insights: Engaging with your social audience | Etsy Success | Etsy Community