Etsy Insights: Empowering self expression | Etsy Success

GabeJadeAccessories · 2020-11-23T18:32:09.584000Z

Hello everyone! My name is Ade Ogbomo and I am the owner of GabeJade Accessories, an African accessory line where I sell neckties, bowties, head wraps/scarves, and pet bandanas. I started my shop because my nephewson (lol he lives with me) wanted bowties to match my African print skirts. I originally checked online but couldn’t find any that I liked, so I decided to make something for him at home. Everyone loved it so I decided to share my designs and sell on Etsy. I shared how GabeJade began because I want to show how the power of self-expression can have a huge impact on your shop and potential customers. When I was searching online for bowties, everything I found was basic, over-priced, or both. High prices wouldn't have been the issue had the products been high quality and had personality. Buyers want to see and feel personality in your shop, they want your shop to evoke emotion and tell a story; they want you to create products that resonate with them. For my shop, I wanted people to feel love, happiness, and even a feeling of playfulness. I am from Nigeria, and we are always very happy, and always celebrate even the little things. So, for a lot of my photos, I have people laughing or smiling. To help people feel the love, I show people bonding with their kid(s) and/or significant other. I hand pick my fabrics and have different fabrics for different feelings and moods ranging from colorful to serious, for buyers to choose from. Self-expression is very important as it helps buyers get to know you, feel comfortable, and also get in touch with a different side they do now know they have! What do you do to empower YOUR self expression in your shops?

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