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Etsy Insights: Driving traffic to your shop from social media
Hey there! Tida here from Etsy’s social media team. Today I’m sharing a few social media tips to help you make the most of the new Etsy Share & Save program. If you haven’t already heard, Share & Save rewards you for driving traffic to your shop and can help you save on fees. When you share a unique trackable link to your shop or listings and make a sale, we’ll take 4% of the order total off your Etsy bill.
You can share your trackable link whenever you share your shop or listings off Etsy—in a text to a friend, in your email newsletter, or on a business card. One of the best places you can promote your shop is on social media. Today I’ll be providing some inspiration on how to share your links on social media, with a focus on Instagram.
But first: If you want to start saving on Etsy fees, you need to join Share & Save. You can get started in just a click. Head to your Shop Manager to join the program—it’s free to join and any Etsy seller can participate. Go to Shop Manager.
Pro tip: Customers can’t follow you on social media unless they know where to look. Be sure to add links to your social media profiles to your About section on Etsy. And add a trackable link to your shop to your social profiles so your followers can quickly and easily visit your shop. A quick reminder, your trackable link is formatted: yourshopname.etsy.com
Wondering what to share?
I’ve got a few thought starters for you:
- Share a trackable link to a specific listing from your shop. You can create posts when you add new listings to your shop, or to promote listings that are on sale. Another great way to promote individual items is to share a process video that gives your followers a behind-the-scenes look at how you create (or curate) the item. Videos are a great way to make your posts stand out on Instagram or Facebook.
- Share a unique trackable link to your shop. There are lots of reasons to create posts that link to your Shop Home. A few ideas: Share a shop milestone with your followers, create a post introducing (or re-introducing) yourself and your brand, or encourage shoppers to visit Etsy to check out new inventory you’ve added.
- Share a link for a promo code. Let your followers know about any special offers you’re running. You can share a unique link for any of your promo codes directly with customers, and you’ll save on fees for any order you receive.
- Share your recent rave reviews. Toot your own horn! You can also share glowing reviews with a trackable link back to your shop. This feature is exclusive to the Etsy Seller app, so be sure to download the app ASAP if you haven’t already!
- Share a link to a section of your shop. Encourage buyers to explore a particular theme or category of your listings. It’s easy in the Etsy Seller app—just tap Listings, choose the section you want to share, and copy the URL.
Pro tip: The Etsy Seller App makes it easy to share links to your shop and listings. If you haven’t already, be sure to download the app today!
Wondering where to share? Check out our tips.
Instagram is one of the most popular social media platforms— with nearly 2 billion monthly active users worldwide (as of October 2022) you’re sure to find your niche audience. Here are a few tips and best practices for posting on Instagram that I use in my day-to-day as the manager of the @EtsySuccess Instagram account—be sure to give us a follow!
- Add links using Instagram’s built in features: You can add up to five links to your Instagram bio—make sure at least one of those links is a trackable link for your shop. You can also add links to Instagram Reels and Stories using the “Sticker” option or by adding a link as a swipe up!
- Use captions to add context and personality. Craft a caption that draws users in like a simple listing description, a clever pun, or inspiring quote. Leading with a hook, like a question or statement that sparks curiosity can catch shoppers’ attention. Add emojis when relevant and keep it conversational.
- Tap into like-minded communities with hashtags. Try using the Explore tab to see which relevant hashtags are popular. Using a popular hashtag can make your post part of a larger Instagram trend. We’ve seen success with using about 3-5 highly relevant tags per post.
- Give a face (and voice) to your brand. Try taking your followers on a walkthrough of your workspace, explaining a favorite tool or technique, or filming an unboxing video of what customers receive after ordering from your shop.
- Use Instagram’s built-in features. Try adding polls, questions, countdowns, GIFs, or music to your content. Anything that inspires engagement can encourage followers to stop and pay attention to your post. Polls and questions can also be a great way to get feedback on a new product or source ideas from your followers.
You can find more tips for marketing your business on Instagram in the Seller Handbook.
Pro tip: Check your stats along the way to better understand what kind of content is leading to clicks on your link. If you’re opted in to Share & Save, you can head to your Shop Stats to see how many clicks and orders you’ve received from your unique link.
Let us know which tip or tips you’re excited to try on your social channel in the comments below. We’re so excited to see what kind of social media content you create with these tips—be sure to tag us @EtsySuccess!
Admin
BABAGURUJI
·1 year agothank you very much for this post
Lacamisetailustrada
·1 year agoIt doesn't work
worldwideessentials1
·1 year agoThank you. I plan on using these tips tp get myself in front of more folks.
worldwideessentials1
·1 year agoThank you. I plan on using these tips tp get myself in front of more folks.
arkwoodartIN
·1 year agothanks for sharing
arkwoodartIN
·1 year agothankyou
arkwoodartIN
·1 year agothankyou
AuntFlossieTreasures
·1 year agoYou are welcome... AuntflossieTreasures
AuntFlossieTreasures
·1 year agoYou are welcomed. Thank you. AuntflossieTreasures
AuntFlossieTreasures
·1 year agoYou are welcomed. ... AuntflossieTreasures
AuntFlossieTreasures
·1 year agoYou are welcomed. AuntflossieTreasures
PRIVATEBRIDES
·1 year agoThank you
RachelArtisteShop
·1 year agoDo you not think that it would be helpful to include the link to actually link to Instagram?! BECAUSE IT IS UNCLEAR HOW TO DO THIS!!!!!!!!!!
arkwoodartIN
·1 year agothank you so much
arkwoodartIN
·1 year agothank you so much
RoyalLWoods
·1 year agothank you
PRIVATEBRIDES
·1 year agothank you
codenest1
·1 year agoTHANK YOU ❤
arkwoodartIN
·1 year agohttps://www.etsy.com/in-en/listing/1763536654/chess-table-rosewood-wood-enchanted?ref=listings_manager_grid
visit now handmade wood store
MucoRagDolls
·1 year agothank you so much for this information
https://etsy.me/3ZGX53e
VintagePhilly22
·1 year agoI need traffic! Ugh!
Sterling Silver Stud Earrings, Beautiful Statement Studs With Lovely Gemstones, Fine Jewelry Gifts for Her - Etsy
ManuWorld2
·1 year agoThanks for sharing
MeharCraftIndia
·1 year agoThank you so much
https://meharcraftindia.etsy.com
MeharCraftIndia
·1 year agoIt's very helpful
classicwooden
·1 year agoClassic wooden handicrafts
HMStoreUnitedStates
·1 year agoThanks for sharing good idea i am Still waiting to get one sale from last month then i will able to get 100sales on my shop
ozefemarbleworkshop
·1 year agohttps://ozefemarbleworkshop.etsy.com
Hi, everyone super
iwoodwork369
·1 year agoThanks for sharing
NightWispStudio
·1 year agoThis is awesome and i use it regularly now.
Thank-you for all of the info
PRIVATEBRIDES
·1 year agoThank you so muc
magyartist
·1 year agoI am happy to share that I made facebook and instagram - 100 reels about my jewelry, photos and videos from details to whole pieces.
Weconstructllc
·1 year agoHello, everyone, I'm a new seller
RoyalLWoods
·1 year agoThank you
RoyalLWoods
·1 year agoThank you
Boutiqueenly
·1 year agoThank you so much.
All The Best
APlaceNearby
·1 year agoVery helpful. thank you.
TheBlueWorld15
·1 year agoOk thanks
CupOfTea925
·1 year agoThanks for sharing! Great tips
QWEETAS
·1 year agoTrès utile et de bon conseil. Merci
DgtByTrainee
·1 year agoThank you!
magyartist
·1 year agoI share my jewelry items on facebook and instagram, mostly videos in reels and I am asking myself how good this month can get, how many sales and happy customers? Hardly waiting for the answer and will share the results. November just started
AJWGraphicDesign
·1 year agoThank you so much for the information!
IGotYouBabeVintage
·1 year agoI love Etsy and I am still navigating my way. Thank you for sharing this!
arkwoodartIN
·1 year agothanks
PRIVATEBRIDES
·1 year agoThanks for sharing this information!
TanzaniteHandicrafts
·1 year agoThanks you so much for information
QueenOfNorth
·1 year agoThanks for sharing this information!
magyartist
·1 year agoI am close to 100 reels on instagram and facebook , mostly share videos of my jewelry. Looking forward for each new look and like 🥰
Boutiqueenly
·1 year agosounds good
VintagePhilly22
·1 year agohmm... it's very difficult
urbanafrik
·1 year agoCan’t add links to my post in instagram Not much luck with instagram marketing. Pinterest a little bit
IstinaArtBoutique
·1 year agohttps://istinatheartist.etsy.com
HappyRaccoonCreative
·1 year agoHi Tida! Thanks for sharing these fantastic tips on the Share & Save program! I’m particularly excited about using process videos to showcase my creations and engage with followers.
I love the idea of sharing recent rave reviews to build trust with potential customers, too. I’ll definitely make sure to add trackable links to my social profiles and experiment with Instagram’s interactive features to boost engagement. Looking forward to seeing how these strategies enhance my shop’s visibility! What’s been the most effective method you’ve seen sellers use on social media?
KOMARNYTSKYI
·1 year agoHi, I'm an artist and author of digital goods at Etsy . Visit my store https://komarnytskyi.etsy.com
SnazaByJW
·1 year agoThanks for the ideas, https://snazabyjw.etsy.com
FromBeck
·1 year agoit is always look simple ... But in reality give us example of working tutorials
ThinkHappierThoughts
·1 year agohttps://thinkhappierthoughts.etsy.com
Thank you.
magyartist
·1 year agoI share my items through instagram and facebook reels. Making video of a product is great think. I share mostly videos of my gemstone jewelry adding some calming music in the background.
magyartist.etsy.com
WillowWildlingsCo
·1 year agoGreat suggestions!
GOLDxPersonalized
·1 year agoThank you!
GOLDxPersonalized
·1 year agoThank You !
blockprintingfactory
·1 year agohttps://www.etsy.com/listing/1798072109/indian-vintage-cotton-quilted-patchwork?click_key=528c138cd7c30a0d4573f01815661c727dca2187%3A1798072109&click_sum=37ee59fd&ref=shop_home_active_6&pro=1&frs=1
EnchanticaVintage
·1 year agoI actually find these tips really useful! I’ve deleted all my old posts on Instagram to start fresh and make my feed super curated and aesthetic, just like the vintage treasures I sell. ☺️
I’ve also started sharing behind-the-scenes reels and being more active on TikTok.
Fingers crossed my “tribe” will find me!
Thanks for the inspiration!
RudyKArtwork
·1 year agohttps://rudykartwork.etsy.com
TCsUniqueFusedGlass
·1 year agoThis is great!
You can checkout my one of a kind whimsical fused glass necklaces here!
https://tccreatesnow.etsy.com
TanzaniteHandicrafts
·1 year agohttps://tanzanitehandicrafts.etsy.com
YdrArt
·1 year agoThank you !
https://ydrart.etsy.com
ShayleeGirls
·1 year agothank you
AnthisAmigurumiShop
·1 year agohttps://anthisamigurumishop.etsy.com
MylampDesign
·1 year agoThank you so much!
PamsCreationsByPam
·1 year agoThank you for this information. I need to create different sites to show my products and give them a link to follow. https://pamscreationsbypam.etsy.com
PeintureMaisonArt
·1 year agomy store link is :https://peinturemaisonart.etsy.com/
PeintureMaisonArt
·1 year agomy store link is :https://peinturemaisonart.etsy.com/
FromBeck
·1 year agohttp://frombeck.etsy.com
PeintureMaisonArt
·1 year agoDiscover my latest unique creations on Etsy! Handmade paintings and art objects to brighten up your home. Follow my page to never miss out: https://peinturemaisonart.etsy.com
AKindredYarn
·1 year agoSo….we increase the number of outside hits an item gets giving Etsy a higher % of the sale.
Yeah…”thanks for the share”.
AKindredYarn
·1 year agoSo….we increase the number of outside hits an item gets giving Etsy a higher % of the sale.
Yeah…”thanks for the share”.
AKindredYarn
·1 year agoAS Etsy advertises other shops items alongside our own.
PrintableMarma
·1 year agoI am the creator of a store dedicated to digital educational products for children, where each item is thoughtfully and passionately designed. We offer a wide range of educational materials, including flashcards, workbooks, and interactive storybooks, all available in five different languages. Our products are priced affordably to support as many families as possible in educating their little ones through engaging and stimulating activities.
My love for creating these materials comes from my personal experience as a mother. I have a 2-year-old daughter and am eagerly awaiting the arrival of my second child. In addition, before becoming a mother, I worked in a kindergarten, where I learned how important educational and creative activities are for the harmonious development of children, as well as for strengthening the bond between parents and children.
Each product in my store is designed to provide parents with the tools they need to create moments of learning and exploration with their children, in a fun and interactive way. I am inspired daily by the play and activities I share with my own family, and every material is the result of hours of work, dedication, and genuine passion.
At this time, I am looking to drive more traffic to my store and increase sales, so that my work can reach as many families as possible who can benefit from these resources. I strongly believe that early education has a profound impact on children's development, and I want to contribute to this process in a meaningful way.
Any support in promoting my products is greatly appreciated, especially since behind each one is not just a business, but a story of passion and love for children's education.
ShaimaArtCreations
·1 year agohttps://shaimaartcreations.etsy.com
MeharCraftIndia
·1 year agoVery helpful thank you
https://meharcraftindia.etsy.com
KianaEthnics
·1 year agohttps://kianaethnics.etsy.com/listing/1765616398
KianaEthnics
·1 year agohttps://kianaethnics.etsy.com/listing/1765616398
KianaEthnics
·1 year agoHi welcome to my shop
KianaEthnics
·1 year agoHi welcome to my shop
KianaEthnics
·1 year agohttps://kianaethnics.etsy.com/listing/1765616398
SnazaByJW
·1 year agoI have the link in the signature of my personal email, I have a business Facebook page with the link. Learning how to advertise on Facebook.
NadyaBelchJewelry
·1 year agoThank you
https://nadyabelchjewelry.etsy.com
ThinkHappierThoughts
·1 year agoThank you for the information.
https://thinkhappierthoughts.etsy.com
3DRICcreation17250
·1 year agohttps://3driccreation17250.etsy.com
NadyaBelchJewelry
·1 year agoGreat information, thank you 🫶
https://nadyabelchjewelry.etsy.com
LanisKreationsCo
·1 year agohttps://laniskreationsco.etsy.com
ThinkHappierThoughts
·1 year agoHi, I am new to social media and I recently created an Instagram account to try to drive traffic to my Etsy Shop. Any ideas on how to drive traffic through Instagram other than running ads?
https://thinkhappierthoughts.etsy.com
MarrakechMoods
·1 year agoThanks for sharing this information
ColorBeansGiftFavor
·1 year agoThank you for sharing this information,
BoselliArt
·1 year agothank you very much, I will add links to social media channels.
My store: https://boselliart.etsy.com
MiniCakeToppers
·1 year agoIs this only to use on social media because everytime I share a link directly with a message to a customer whom has asked for a particular product, the link never works and it just takes them to my main shop front.
magyartist
·1 year agoI got 5 star rewiews and became a star seller. I am so happy for this. I think my gemstone jewelry is worth of it and my effort to make high quality product, to ship on time and be 24 hours per day ready to answer to messages. I am highly thankfull for each order as a had 7 years pause cause I got my babygir and after 7 years coming back noticed that a lot things have changed, small sellers like me are not visible like before and etsy took a lot intension to marketing. Ist not enough to create something and list it..
FabHello
·1 year agoThank you so much!
ColorBeansGiftFavor
·1 year agoThank you!