Etsy Insights: Creating a cohesive shop aesthetic | Etsy Success

DaniBeeVintage · 2022-03-28T19:27:58.264000Z

Hi there! My name is Danielle and I’m the owner and primary curator at Dani Bee Vintage. My shop focuses on incorporating vintage pops of colour into modern spaces, utilizing materials like brass, onyx, glass, and wood. I started my shop in 2019 and quickly navigated to the Etsy platform in 2020. On account of the wide array of pieces I curate, the importance of cohesion in my listings has become increasingly relevant as Dani Bee Vintage continues to grow. I’m thrilled to share a few tips that have facilitated in the creation of a cohesive shop aesthetic, which I hope will, in turn, help you produce a wonderful buyer experience! Stick to your core product materials: Although I offer a wide variety of products, I tend to stick to the same four to five materials that I love playing with in my own home, as I recognize that they work well together. Find product materials you love that also complement one another. Rotate between a few key staging locations: Whether it’s a specific table, unique wallpaper, or even a vibrant painting, keeping the background of your listings somewhat consistent is important. It’s okay to switch it up from product-to-product, but identifying a few key spots that work for showcasing your products is important; It will help tie your shop together even if the types of materials are varied. Keep your lighting and photo-editing consistent: The overarching blanket of cohesiveness is achieved by utilizing similar lighting. Trust me. It makes a big difference if you use a warm, sunlit room for some listings and a cool, dark room for the rest. You can try to replicate lighting conditions through photo-editing techniques, making use of the brightness, contrast, and warmth features. What techniques have worked well for you in creating a cohesive vintage shop aesthetic?

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