Etsy Insights: Building a standout brand | Etsy Success

KatnippStudios · 2023-05-08T15:17:44.154000Z

Hello everyone! I’m Catherine, and my Etsy shop is Katnipp Studios. I have been working on building my dream business on Etsy since 2015. Since I was a child, I’ve always loved illustrating and purchasing cute picture books for inspiration. I eventually defined my own style through the things that were of interest to me and brought that to life through my brand. Here’s how I’ve brought the wonderful world of Katnipp to life… Finding inspirationWhen I started my Etsy shop, I felt inadequate when it came to illustration and putting my ideas onto paper. I realized through daily practice and experimentation, I saw my own interests (pop culture, anime and gaming) naturally extend into my illustration style and my products. I realized I was catering to my own demographic and to my amazement, my audience was connecting with it too. Bumblebutt, an adorable and wholesome Katnipp character that I created, has become our shop's top-selling item because of its joyful and boisterous personality. It was an easy decision to expand our selection of Bumblebutt-themed products and incorporate the character across our brand.What do you want your buyers to feel?At Katnipp Studios, one of our missions is to create a feeling of happiness. We want buyers to feel like they have stepped into a wholesome and cute world that puts a smile on their face. For example, I use the same cute pastel colors, bubbly and rounded fonts, and graphics across my brand to bring more of that joy. Once you start getting sales and refining your brand voice, the next step is marketing and sharing all of your wonderful work on social media. I went a step further and created my own custom filter to make my footage look more pastel, or more “Katnipp.” When people see a Katnipp picture, product, reel or even YouTube video, the audience knows what brand it is straight away because it is cohesive not only on my Etsy store, but across all of my channels.Getting StartedIt's easy to see other big sellers that you aspire to be and start to feel overwhelmed. The best thing to remember is that they didn't start out with a store like that. You learn along the way how to improve and grow as a brand. But the only way to begin the process is just to get started, warts and all! If you'd like to learn more about building your brand, please consider joining me at Etsy Up on May 18 where you’ll hear me share more about my brand journey and how to create a cohesive brand voice. Don’t forget to RSVP here and join me in the live chat! How would you describe your brand’s image? What values or personality traits does your brand embody? Let’s brainstorm together in the comments and have a think about your brand vision!

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