Etsy Insights: 5 Ways to Share Your Story Across Your Shop | Etsy Success

marymary · 2026-05-05T14:15:58.259985Z

Hi everyone, I’m Mary from Etsy’s Merchandising Team. 👋My team is always on the lookout for shops to feature across Etsy’s marketing. One thing we’ve noticed is that shoppers on Etsy aren’t just looking for products. They’re looking for something personal, meaningful, and with a story behind it. That’s why we look for those small, personal details incorporated across your shop. Those details connect to tell not only your shop’s story, but also convey its journey and evolution if you’ve been on the platform for a while. Your story highlights what makes your shop special and can keep buyers coming back for more. 🧡Our marketing reaches 90 million buyers, and we’re focused on highlighting the real people behind the items to build authentic, lasting connections. Today, about 42% of our buyer marketing includes seller details—this year, we’re aiming for 80%. Here are five simple ways to bring your story to life across your shop and why it’s worth doing: 1. Show the human behind the productBuyers on Etsy want to know who they’re buying from! Adding your name, role, and photo to your Shop Team section helps them connect better with you as the shop owner. Add your details.2. Introduce your team A buyer’s curiosity doesn’t just stop at you. If it’s a team effort, give them a complete picture of who does the embroidery, packs their parcel, and replies to their messages. Use your About section to easily introduce all of your shop members. Add shop members. 3. Share where you’re basedWhether buyers are looking to shop local or hoping to discover something from across the globe, knowing where you’re based helps them feel closer to your work and your story. Add your shop’s location. 4. Take buyers behind the scenesPhotos and videos help bring your story to life. Try showing off the tools you use, your workspace, a process video, and even your team at work. Add photos to your shop.5. Share your inspirationWhy did you start your shop? What were the challenges? What keeps you creating? Your story and creative journey are what make your shop truly unique. Add these details to your About section. Learn how to craft a compelling About section.So many of you shared what makes your shop stand out under my last post. After reading this one, I hope you’ll share those details in your shop for buyers as well as our team to discover. You’re what makes Etsy unlike anywhere else, so don’t be afraid to show it. 🧡Have you updated your About section recently? What's one tip you have for sharing your story?

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Etsy Insights: 5 Ways to Share Your Story Across Your Shop | Etsy Success | Etsy Community