Etsy Insights: 5 Tips for Getting A Five-Star Review ⭐ | Etsy Success

MadeByDivya · 2025-10-23T17:04:35.832386Z

Hi everyone! I’m Divya from Etsy’s Community Team. I’ve worn many hats here at Etsy, including writing for the Etsy Journal where I often curated product reviews for items we wanted to feature—to give our readers genuine feedback from previous buyers. This means I’ve read many 5 star reviews! There are some common themes that have stood out to me over time, so today I’d like to share: 🏅 Quality is key: This might be obvious, but exceptional quality prompts buyers to review your items. But what really stands out in their reviews is that the quality exactly matched their expectations. So even if you sell vintage items that come with a bit of wear-and-tear or you create pottery items by hand so they have certain imperfections in their shape—most buyers appreciate it when you clearly mention what they should be expecting from their purchase (before they make it!). 💬 Quick communication: Some buyers checkout with zero questions but others might have doubts or custom requests. These are the ones who, if they go through with the purchase, might come back to review the item—just because of how your conversation helped them with their decision. 📦 Pay attention to packagingYou might think packaging isn’t as important as your product,but many buyers may disagree. Exceptional packaging, that keeps the item safe, is consistently mentioned in five-star reviews. And buyers can absolutely tell when you’ve put thought into it—efforts to be sustainable and reduce waste are always appreciated! 📅 Set realistic timelinesFrom anniversaries and birthdays to the first day of school and last day of work, so many buyers turn to Etsy for memorable gifts. And while we know there can sometimes be unexpected delays, buyer reviews often call out a perfectly-timed delivery. Remember: It doesn't have to be a quick delivery so much as an accurate estimate of the delivery timeline—we know some of your special items are made on order and can’t be shipped overnight. ❣️ A heartfelt thank you noteLast but not the least, a thank you note can be the personal touch that inspires your customers to leave a great review. Share a little about the making of their item and what you hope they feel when they see it for the first time. And you can also add a subtle nudge for them to share photos or tag your shop.We're always on the look out for special reviews that can melt anyone’s heart. What was the most memorable review you’ve ever received? Share with us in the comments below!

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Etsy Insights: 5 Tips for Getting A Five-Star Review ⭐ | Etsy Success | Etsy Community