Etsy Insights: 3 Valentine’s Day Trends To Try This Year | Etsy Success

daynaisom · 2026-01-20T20:17:58.014065Z

Hi everyone,Dayna Isom Johnson here—Etsy’s Resident Trend Expert! Today, I want to share a bit about Valentine's Day trends I’ve been noticing this year. Buyers are gearing up to celebrate all the loves in their lives, from partners and friends to kids, pets, and even themselves. They're also embracing every stage of love, from new beginnings to closing chapters. For Etsy sellers, this shift opens the door to more thoughtful and creative gifting moments. Let’s dig into three trending “non-traditional” gifting themes to help you get inspired. Breakups and Fresh StartsShops featured: TheFlickery, Letstopthisparty, SlowEvenings, AlphabetBags, shoppaperandparties, and LabelmefunValentine’s Day is evolving, and this year, shoppers are leaning into the idea that “happily ever after” can also mean a fresh start. More buyers want to celebrate all the important moments in the lives of their loved ones. Whether it’s through creative “breakup bash” party decorations or a meaningful present to mark a new chapter as a single, buyers are showing up in support of their newly single friends! Mini ValentineShops featured: oliveandcopaper, CoolCrayations, ChloesCrayonsShop, milicancrelat, and kearistudioWhen we look at the “Mini Valentine” trend, we’re seeing a desire for unplugged joy, with searches for “kid valentine” up by 15%*. Many parents are moving away from the quick-fix candy aisle and seeking out those tactile, handmade treasures—like personalized crayons or heirloom-quality hair bows—that can help turn this holiday moment into a core childhood memory.Intentional ExperiencesShops featured: LetterParty, BerginandBath, NellyMakesEmbroidery, TheEternalKnot, and BerginandBathWith searches for “valentine craft” soaring by 60%*, it’s clear to me that buyers want more than just a physical object—they want an activity to share. Whether it’s a DIY embroidery kit or a jewelry-making set, providing shoppers with an intentional experience can be a powerful way to tap into the 'Galentine' and group-gifting market.Which of these Valentine’s Day trends are you excited to try this year? Let us know in the comments below! *All search data in this video is based on aggregated global Etsy search data from January 2025 through February 2025.

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Etsy Insights: 3 Valentine’s Day Trends To Try This Year | Etsy Success | Etsy Community