Etsy Insights: 2023 Seller Year in Review | Etsy Success

rachanakumar · 2023-12-08T18:14:23.007000Z

Hi everyone! I’m Rachana Kumar, Etsy’s Chief Technology Officer. I’ve been at Etsy for nearly 10 years, and I’m passionate about leveraging technology to help our seller community thrive. As 2023 draws to a close, we’re taking time to reflect on some of the many milestones the Etsy community has achieved together throughout the year. This year, we built tools to help your business grow, advocated for creative entrepreneurs with policymakers around the globe, and came together virtually for our largest-ever seller gathering, Etsy Up. Attracting buyers to the marketplace This year we pulled out all the stops to get your shops and listings in front of more buyers, investing in marketing to share the Etsy brand with millions of people around the world through ads on television, podcasts, billboards, and more. (You can watch all of the ads from this year’s holiday television campaign on YouTube here!) We also brought more buyers to the marketplace by introducing Etsy-wide promotions, driving tens of millions of dollars in sales to your shops with the help of coupons funded by Etsy. Plus, our star-studded collaborations with tastemakers like Martha Stewart and John Legend featured prominently across Etsy’s marketing channels and attracted press attention from print, online, and broadcast journalists, boosting Etsy’s reach and helping to bring customers to the site. Coming together for Etsy Up In May, we held our largest-ever seller gathering, Etsy Up! With over 1.5 million views to date, the virtual event helped sellers learn from Etsy shop owners and industry experts. Missed the event? You can watch the recordings here, and stay tuned for Etsy Up 2024! Building tools to help your business grow Here are some of the tools and resources we developed this year to help grow your business and take it to the next level: The Etsy Share & Save program: Share & Save helps you save on Etsy fees and get rewarded for the sales you drive to your Etsy shop. When you share unique trackable links to your shop or listings and make an eligible sale, we’ll take 4% of the order total off your Etsy bill. Over half a million sellers have joined the Etsy Share & Save program so far! New Deals tab in the Etsy app: Buyers can now discover all of their great deals in one place—the Deals tab in the Etsy app! We personalize the page for shoppers, showing them sales and targeted offers for items they’ve recently viewed or favorited. Etsy Registry: Etsy Registry (including wedding, baby, and gift!) helps even more buyers discover something special from your shops. Buyers can easily create registries and share them with their loved ones, attracting more shoppers and creating big opportunities for your businesses! Support and advocacy for microbusinesses Beyond bringing sales to our sellers, Etsy is committed to empowering small businesses through advocacy and impact initiatives. This year, we gave a voice to small businesses with policymakers on pressing issues as we advocated for a sensible, streamlined tax reporting solution for small sellers as well as paid leave and child care benefits for the self employees and micro businesses. From the launch of our newest cohort of Uplift Makers to providing emergency resources and preparedness guides so that sellers are better prepared if a disaster strikes their areas, we are working to support members of our community who need it most, when they need it most. We also make it easy for you to run a sustainably-minded business through our partnership with EcoEnclose that allows you to purchase packaging made from 100% recycled materials or certified responsibly sourced paper at a discount—and we know that many buyers are more likely to make a purchase if their item is shipped in more sustainable packaging at no additional cost to them.* Top 2023 trends and a sneak peek at the year ahead Here were some of the year’s top home decor, style, and gifting trends. Western decor: Shoppers were wild for western style home items like rustic landscape paintings and bold black-and-white photography. Searches for western wall art on Etsy increased 69% Year-over-year (YoY). Mermaidcore: Shoppers sought out seaworthy fashions, from sequined dresses to shimmering necklaces.Searches for mermaid jewelry on Etsy increased 50% Year-over-year (YoY). Friendship tokens: Thoughtful trinkets reminiscent of summer camp crafting were popular purchases this year. Searches for friendship bracelets on Etsy increased 40% Year-over-year (YoY). Discover what shoppers could be looking for next year in our new Early 2024 Marketplace Insights report. Learn more about what we’ve accomplished together this year over on the Seller Handbook. What was your biggest milestone as a seller this year? Share your favorite memory in this thread. *54% of US Etsy buyers, surveyed in June 2023, said they’d be more likely to purchase from an Etsy seller if they shipped their order in more sustainable packaging, at no additional cost.

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Etsy Insights: 2023 Seller Year in Review | Etsy Success | Etsy Community