Etsy Insights: 2023 Seller Year in Review

Locked

Discussion interactions are currently paused.

Hi everyone! I’m Rachana Kumar, Etsy’s Chief Technology Officer. I’ve been at Etsy for nearly 10 years, and I’m passionate about leveraging technology to help our seller community thrive.

As 2023 draws to a close, we’re taking time to reflect on some of the many milestones the Etsy community has achieved together throughout the year. This year, we built tools to help your business grow, advocated for creative entrepreneurs with policymakers around the globe, and came together virtually for our largest-ever seller gathering, Etsy Up.

Attracting buyers to the marketplace

This year we pulled out all the stops to get your shops and listings in front of more buyers, investing in marketing to share the Etsy brand with millions of people around the world through ads on television, podcasts, billboards, and more. (You can watch all of the ads from this year’s holiday television campaign on YouTube here!)

We also brought more buyers to the marketplace by introducing Etsy-wide promotions, driving tens of millions of dollars in sales to your shops with the help of coupons funded by Etsy. Plus, our star-studded collaborations with tastemakers like Martha Stewart and John Legend featured prominently across Etsy’s marketing channels and attracted press attention from print, online, and broadcast journalists, boosting Etsy’s reach and helping to bring customers to the site.

Coming together for Etsy Up

In May, we held our largest-ever seller gathering, Etsy Up! With over 1.5 million views to date, the virtual event helped sellers learn from Etsy shop owners and industry experts. Missed the event? You can watch the recordings here, and stay tuned for Etsy Up 2024!

Building tools to help your business grow

Here are some of the tools and resources we developed this year to help grow your business and take it to the next level:

The Etsy Share & Save program: Share & Save helps you save on Etsy fees and get rewarded for the sales you drive to your Etsy shop. When you share unique trackable links to your shop or listings and make an eligible sale, we’ll take 4% of the order total off your Etsy bill. Over half a million sellers have joined the Etsy Share & Save program so far!

New Deals tab in the Etsy app: Buyers can now discover all of their great deals in one place—the Deals tab in the Etsy app! We personalize the page for shoppers, showing them sales and targeted offers for items they’ve recently viewed or favorited.

Etsy Registry: Etsy Registry (including wedding, baby, and gift!) helps even more buyers discover something special from your shops. Buyers can easily create registries and share them with their loved ones, attracting more shoppers and creating big opportunities for your businesses!

Support and advocacy for microbusinesses

Beyond bringing sales to our sellers, Etsy is committed to empowering small businesses through advocacy and impact initiatives.

This year, we gave a voice to small businesses with policymakers on pressing issues as we advocated for a sensible, streamlined tax reporting solution for small sellers as well as paid leave and child care benefits for the self employees and micro businesses.

From the launch of our newest cohort of Uplift Makers to providing emergency resources and preparedness guides so that sellers are better prepared if a disaster strikes their areas, we are working to support members of our community who need it most, when they need it most.

We also make it easy for you to run a sustainably-minded business through our partnership with EcoEnclose that allows you to purchase packaging made from 100% recycled materials or certified responsibly sourced paper at a discount—and we know that many buyers are more likely to make a purchase if their item is shipped in more sustainable packaging at no additional cost to them.*

Top 2023 trends and a sneak peek at the year ahead

Here were some of the year’s top home decor, style, and gifting trends.

Western decor: Shoppers were wild for western style home items like rustic landscape paintings and bold black-and-white photography.
Searches for western wall art on Etsy increased 69% Year-over-year (YoY).
Mermaidcore: Shoppers sought out seaworthy fashions, from sequined dresses to shimmering necklaces.
Searches for mermaid jewelry on Etsy increased 50% Year-over-year (YoY).
Friendship tokens: Thoughtful trinkets reminiscent of summer camp crafting were popular purchases this year.
Searches for friendship bracelets on Etsy increased 40% Year-over-year (YoY).

Discover what shoppers could be looking for next year in our new Early 2024 Marketplace Insights report.

Learn more about what we’ve accomplished together this year over on the Seller Handbook.

What was your biggest milestone as a seller this year? Share your favorite memory in this thread.

*54% of US Etsy buyers, surveyed in June 2023, said they’d be more likely to purchase from an Etsy seller if they shipped their order in more sustainable packaging, at no additional cost.

rachanakumar

Posted 2 years ago · Edited 2 years ago·Last reply 2 years ago

265 comments

TombulCo

·2 years ago

Etsy Ailesi sizi sevmiyorum iyi şanslar hepinize

WeddingFavorsForever

·2 years ago

thank you

BespokeBedding

·2 years ago

Thank you; some very useful information in here that I'm glad to know!

GardenFairysCatcher

·2 years ago

Good afternoon from Spain. I am tremendously disappointed. I had to communicate something from a buyer who kept insulting me and sending me private messages. In the end he posted a hurtful, humiliating and lying review (I can prove that what he posted is untrue) he reported the review but you have answered me that it does not violate the rules. If you think that humiliating, disqualifying and harassing a buyer in this way is feasible, you are making a tremendous mistake. I am your client, and like me there are many people and you cannot play this way with our work and labor and you have to have respect for the sellers.

RugAndCarpetWorld

·2 years ago

Thank you very much

With love

AlbedosUS

·2 years ago

I have been told never to do online sales. Poof to that. I have fun and reduce any stress I feel during the day. This year I hope to create better names and fill in all my product information.

SpecialDoilies

·2 years ago

How do I remove this ‘year in review’ banner from the app? Will it eventually disappear? There’s no ‘x’ to dismiss it.

TombulCo

·2 years ago

Merhaba sevgili etsey topluluğu nasılsınız Yeni yılda mutluluklar huzur bol kazançlar dileğiyle iyi olacağız Umarım daha iyi olacağız buradan etsey çalışanlara tüm sevgilim mağazası sahiplerine selamlarımı sunuyorum Kendinize iyi bakın

xwallcolors

·2 years ago

Oh that's all great, thanks so much for your engagement, -38% y/y here!

ArzuKochDesigns

·2 years ago

Thank you!

foxinjocks

·2 years ago

Just wondering if there will ever be the ability to add another (3) drop down option list on items.

For clothing when there is colour / size to select from it would be really helpful to allow customers to select a quantity also so more than 1 item can be added to cart at a time.

Happy New Year Etsyites!!

HatleyCustomCreation

·2 years ago

Our sales were way down compared to previous years, we did okay in sales but not nearly as well as we’ve done before. We will keep building our social media reach and drive our own sales forward. Hopefully 2024 is a better year.

Littlebirdproductset

·2 years ago

Hello as CTO can you comment on all the chatter about shops having their funds withheld and shops being closed down without recourse or notice? I find this very scary and worrying. Many innocent small crafters who rely on Etsy for income seem to have been affected. The worst part of this is there is no “hot line” for these sellers affected to contact and get an explanation. I also have seen a slow down in sales this year for my Etsy store.

YouneedpotatoShop

·2 years ago

Thank you Etsy ppl for your work!

IronUnicornVintage

·2 years ago

Anybody else’s sales take a dump? I usually do twice as well as I did this year, while doing as much work. My visits went from 300 to 400, and now they are 90 to 100. It’s almost like Etsy wants us to buy they’re new crumby services while at the same time taking a percentage and having 3rd parties come in that nobody asked for My wrap up sealed the deal that this is my last year here. It was good when it was good. Follow the money into the ground

Wishinvitation

·2 years ago

Happy birthday

Glasswallartdecor

·2 years ago

Teşekkürler Etsy

SwearQuality

·2 years ago

Thanks for advice

SwearQuality

·2 years ago

Thanks for advice

CreativeOffsets

·2 years ago

Your Welcome if you want some good strategy advice check out Simply Shawna on YouTube and Brand Creators. I have to give them the credit. ALSO Pinterest is a good traffic source.

Finesilverdesignshop

·2 years ago

My biggest milestone this year was opening my shop in July. It was really exciting for me to see that something I made, was making someone else smile. I can't wait to see where this journey takes me. Hope everyone has a happy holiday season! And here's to everyone having a happy and successful new year!

https://finesilverdesignshop.etsy.com

TombulCo

·2 years ago

Merhaba etse etsiz topluluğuna Noel diliyorum Benim bir sorum olacak sevgili arkadaşlar ben et Side yeni mağaza açtım Ben tasarımcıyım desinatörün tasarım yapıyorum sadece tek kalem sağ tişört üzerine çalışıyorum sizin fikrinize danışmak istiyorum Acaba diyorum ki bardak kupa vesaire başka çeşit yapmama uygun görüyor musunuz

TombulCo

·2 years ago

CreativeOffsets

·2 years ago

Yes, definitely if you are wanting to sell more products! That will add to the cart value more products to the same customers, easy!

BersaudaraStore

·2 years ago

OH! This is really exciting news

BersaudaraStore

·2 years ago

OH! This is really exciting news

SwearQuality

·2 years ago

Yes

Handor

·2 years ago

This is great

DrunkCraft

·2 years ago

Congrats, Your shop is so unique and is amazing!

RozelynnsNeedleArt

·2 years ago

This 2023 Review has been up for a long time. Can we get it removed from off the Home Page, PLEASE!

TombulCo

·2 years ago

Teşekkürler mutlu noeller sizleri seviyorum etsy ailesi

ShamsherMinimalist

·2 years ago

I am a new seller on Etsy how I did increase order on etsy I've been on Etsy for 2 months and still haven't received a single order. please help

ShamsherMinimalist

·2 years ago

I am a new seller on Etsy how I did increase order on etsy I've been on Etsy for 2 months and still haven't received a single order. please help

DZNLulu610

·2 years ago

You have very nice things. I would definitely push using the features that are offered on Etsy. Hopefully you also have a Instagram and Facebook to push it on there also.

CreativeOffsets

·2 years ago

Your listing only has one image? That's the problem at least a very critical one. The photos and videos in your listing is the only way your customers can see all of the features of the product. Create 10 slides and a mockup video for every single listing. Good job on running a sale. And free shipping.. your listings need to show everything the customer wants to know about the product. Canva those listings make them the most beautiful in your niche.

KanjaniCraft

·2 years ago

Listed my first item in late January 2023. With many ups and downs, and a very steep learning curve, it’s been a great year - 620 sales, 130 reviews. My shop is a great creative outlet for me, as well as a lot of money, blood, sweat and tears, lol! I hope it continues to grow. I am not yet profitable overall yet, but I’m hoping in 2024, if things continue well, that my earnings can finally overtake my investment!

I’m excited about my new floral pins and I hope they will turn the tide for me! I also dream of getting an Etsy’s Pick badge but I know my photography and styling needs a lot of work yet. I have plans to work on those. Onwards and upwards!

Commanderbuck

·2 years ago

Thank you for sharing! Hope this well

PhelpsFamilyCrafts

·2 years ago

We're a very new shop, but this morning we received our fourth review and it's another 5 stars! Focusing on quality over quantity and trying to play the long game. Hoping next year is stellar for everyone!

MarianArt2

·2 years ago

This is only one side of the face. The reality is other. Etsy is interested in the result as a whole in the competition with Amazon, Ebay... not in individual quality of shops and items. Loss of sales on one side that Cyber month provoked were compensated by quantity sales of discounted items. Etsy promoted mostly items with discounts (Example Cyber month 25%), this way promoting mass production of industrial products, less quality and cheaper products, products exploiting excessively nature and human labor .... In addition such a discount resulted in these products being promoted twice: once with the reduced price by itself (for example sorting by low price), and secondly with the Etsy algorithm privilege. Only promoted (paid advertisement) and heavily discounted products were visible enough. Why all products are not promoted equally side by side and left customers to decide which to buy? One of the proofs is: we did not take part in Cyber month discounting, as we do not have enough margin. So our sales almost stopped. After Cyber month ended on November 25, our sales jumped, both last year and this year (!)

AllamCraft

·2 years ago

QCTYEstateSalesLLC

·2 years ago

Thanks for the 2023 year in review!

lomakesit

·2 years ago

"What was your biggest milestone as a seller this year? Share your favorite memory in this thread."

After over a year of job searching/ cover letters/ interviews/ all the things, I came back to etsy to reclaim some self-worth and not let the rejection hold so much weight over me. Now, I know what I am capable of and it's way more than I gave myself credit for. I listed a total of 182 items, of which almost none are duplicates, which makes for a lot of work on the back end (y'all know what I'm talking about!) and as a one-human show, it was all on me to learn and grow - this here is a whole J O U R N E Y
My biggest milestone is not only getting to the finish line in time for the holidays, but taking back my confidence by allowing my skill sets to shine in a different light and obliterating the negative impacts of feeling like I am not "good enough" for the work force. For this, I am grateful. And proud af.
Wishing all my fellow creators here all the best for a healthy, happy and prosperous 2024.

digitalproductsw

·2 years ago

December is going to be fantastic

TombulCo

·2 years ago

Etsy bize bu fırsatı verdiği için teşekkür ediyorum

TombulCo

·2 years ago

Tukiyeden selamlar

Dhopforlife

·2 years ago

I would like to thank you etsy for this opportunity 🙋🏻‍

LARAsPottery

·2 years ago

Useful information, new approaches, useful tips. Thank you, Happy, successful new year.

FutureRetroGolf

·2 years ago

Always useful info to receive, probably more worthwhile getting this in January though. Also love to see the "you have sold to xx different countries"

One stat which is always visible but hidden away, is the percentage of sales to various countries. You can find this in your shop delivery settings under the US Free Post option area. I've suggested before that this should be more visible as it is massively useful

PDirtyStore

·2 years ago

Thank!!

Moorlandlove

·2 years ago

Thanx you for give Ukraine Etsy payment 🫠we so grateful

DrunkCraft

·2 years ago

Thank you so much! With very warm wishes! 🧡

Happy new year!

WeddingFavorsForever

·2 years ago

thank you

AKindredYarn

·2 years ago

l believe that one thing that Etsy could do to seriously help true handmade small businesses on this platform to succeed would be to put an end to resellers and those that sell copyright infringement items. Your ads on TV promote handmade, one of a kind, but…that’s not really the truth. Etsy has changed. I remember when it was exciting to look through searches and only see truly handmade items. Now, l look up “cow slippers” and 15 shops are selling the same mass produced item labeled as “handmade”. Or vinyl sticker shops that sell 100% Disney themed items. l am hopeful that Etsy will have a wake up call and turn back to, embrace the artisan once again.

AKindredYarn

·2 years ago

CreativeOffsets

·2 years ago

Build a brand with your customers. Email marketing cuts the competition way down

makebyQ

·2 years ago

thanks

BLOOMSmilano

·2 years ago

Ho iniziato ad ottobre 2023 e non ho mai venduto niente! Solo richieste da parte di truffatori🥲. Ho pagato la pubblicità per essere visibile ma non è servito a niente. Probabilmente non mi so muovere su qst piattaforma. Con Instagram il contrario vendo tantissimo.

GenuineleatherCH

·2 years ago

THANKS

EtaminePatterns

·2 years ago

Thank you.

CreativeOffsets

·2 years ago

I am new to Etsy 90 days now and I see a lot of older shops in this feed complaining about having a bad year and I look on their page and see that they are not running any promotions? No sale price? During the Christmas season? I truly don't understand the logic because I personally feel like shops that don't offer a sale this time of year are sending a message to the customer that you don't care about them. Everyone wants a deal especially me, I personally don't pay full price for anything ever, I always look for a sale all year long. Keep in mind the Temu company and Amazon and every other platform are running sales, the market is changing everyday and becoming more competitive. If you aren't running any sales you are even going to compete this year and next year will be even worse for you. This is all love by the way, I hope my tone doesn't come off rude but I think the big shops with all the sales and reviews just figure they don't have to compete any more, well I am a new shop looking to be the best and I am going to work hard at marketing all the time, not just to get to the top, once I am on top I am going to stay competitive and not become complacent. Run a Sale, you have the social proof, adjust your prices drop free shipping if you need to. Daily Sales make Daily Sales, 90 days in 68 sales, 16 followers, 9 organic reviews 5 star, almost made best seller in 60 days. Daily sales make daily sales. Good Luck I hope things turn around for you, Awesome shop by the way!

ShamsherMinimalist

·2 years ago

https://shamsherhandicraftin.etsy.com/in-en/listing/1593478550/allure-charming-women-necklaces-chains

CreativeMassbyBhoomi

·2 years ago

Thank you Etsy for the Information. Etsy is best selling platform!!

I join 3 years ago. Sales were very nice. Buttt from 3 months 0 sales. Getting favorites. Good visits but couldn't understand why it not getting convert into sales?

I am Indian seller so For international parcel i have to pay half amount and also for this handmade item (Pillow) I give a lot time and effort.

Now a days In India Etsy support calling system also not working i tried to do live chat but couldn't work. I emailed too:)

I applied sales on every weekends. Last i apply 50% discount but yet not working. I am wondering what i am doing wrong?

Otherwise every month atleast i get 2 sales. And that makes me Happy. Now a days i haven't heard Cha Ching Sound:(

All are working hard in their ways. So hope it get convert to sale soon. I always think to reach atleast 100 sales but yet i am in two number series. Anyway Thank you so much for this Information!!!

SolankiCreationsShop

·2 years ago

This year we worked for a lot of months and we got a lot of support, we did 100 sales and got the love of you guys, we made a few mistakes but we will not make any mistakes in future.

And our clothing business is we do wholesale and retails. Please contact us and you will be given a good discount.

Excitedly stepping into a new year where we'll achieve many more milestones together!

Merry Christmas and Happy New Year Everyone

Kgngems786mi

·2 years ago

I opened my shop, it's been 2 years since I did not get any increase in sales so I kept it closed so now I opened my shop back. Now let's see what happened from here

Kgngems786mi

·2 years ago

Thank you

Kgngems786mi

·2 years ago

I think this will increase sales.

Puppenglueck

·2 years ago

Sorry, vermutlich bin ich in Deutschland auf dem falschen Kontinent, aber ich hatte 2023 das schlechteste Jahr und Weihnachtsgeschäft ever bei ETSY....und ich bin schon einige Jahre dabei! WHY?

KraZyDeCo

·2 years ago

thank you

pinbox24shop

·2 years ago

Über 2200 Verkäufe nach 2 Jahren ist nicht nur ein Meilenstein. Es zeigt mir auch, dass der Trend nach authentisch, originalen Vintage Pins kein kurzfristiger Hype ist. Ich bedanke mich bei allen, die in meinem Shop etwas für sich oder einen lieben Menschen gefunden zu haben. Ich bedanke mich vor allem auch für die tollen Feedbacks die ich von Menschen aus aller Welt bekam und wünsche Euch allen Frieden, Freiheit, Gesundheit und Glück für 2024, Rudi

EndlessNightDesigns

·2 years ago

PakkaDesignStudio

·2 years ago

So nice we are growing up together for our Etsy communities

SilverJewelArts

·2 years ago

Thanks Etsy

EftelyaSilver

·2 years ago

Thank you Etsy!

WatchBandClub

·2 years ago

Thank you so much Etsy! Great job!

FireIronArt

·2 years ago

The only thing you can really sell is your car insurance if you’re not able afford it or have a lot to sell it for right away because you’re not paying for a new vehicle or something so I can get you your money

MissCecesJewels

·2 years ago

If
Searches for friendship bracelets on Etsy increased 40% Year-over-year (YoY).

Then why did the lights get turned off in my Friendship bracelet shop on Sept. 29th? Visits decreased 70%, Orders decreased 77% over the year before.

Worst Christmas season ever in this shop of mine on Etsy, opened 2007.

I am starting to feel I a falling into a hole that I can't climb out of.

MissCecesJewels

·2 years ago

If
Searches for friendship bracelets on Etsy increased 40% Year-over-year (YoY).

Then why did the lights get turned off in my Friendship bracelet shop on Sept. 29th? Visits decreased 70%, Orders decreased 77% over the year before.

Worst Christmas season ever in this shop of mine on Etsy, opened 2007.

I am starting to feel I a falling into a hole that I can't climb out of.

CreativeOffsets

·2 years ago

Awesome looking shop! I was just curious why you aren't running a sale today? This is the shopping season, you are selling beautiful gifts, why aren't you competing for customers? Too many new shop like myself run sales everyday and I honestly don't purchase Items that aren't on sale! Everyone wants a deal so give them one, working great for me! Hope this helps. Daily sales make daily sales!

ArcZealDesigns

·2 years ago

I don't agree! For example holding funds in reserve does not benefit a seller or small business at all.

ArcZealDesigns

·2 years ago

I don't agree! For example holding funds in reserve does not benefit a seller or small business at all.

CreativeOffsets

·2 years ago

Yea I thought the same thing for a minute. After a little calm thinking I realized that Etsy is a privilege and they have thier reputation on the line for every new seller that comes on thier platform. So I decided not to take it personally. it is how they protect themselves from fly by night sellers that have no intention on taking care of the customers. That is Etsy's biggest concern is the customers on their platform are taken care of with the best products and customer service. So don't worry about it. if you have fees at the end of the month they will deduct from any profits you have in reserve. Etsy is a long term investment. So invest your time in research and creating the best customer experience and you will win on Etsy. Focus on product demand and find a way you can do better than the best shop in your niche. Etsy is no walk in the park. You must build trust with Etsy and the customer. Always reply to your customers as soon as you can. That will help you tremendously. Simply Shawna on YouTube is who I follow and she is a smart cookie! 68 sales, 16 followers and 9 - 5 star reviews.

90 days in 220 listings.

Daily sales daily sales daily sales.. Head down nose back to the GRIND.

MangosFursuits

·2 years ago

Very informational! Good work

theadastrajewelry

·2 years ago

I am thrilled to share that we are on the verge of reaching $100k in sales this year! The excitement is real, and I'm so close to hitting my target. Here's to manifesting an even greater year ahead with abundant sales. Wishing all of you luck as we embark on this new year together, ready to achieve many more milestones.

SeedsCanada

·2 years ago

2023 was our BEST year yet! I’m so excited for what the future has to hold. We’re living in an exciting times where anything is possible. Wishing you ALL Happy & Profitable Holidays & a Blessed New Year 2024!!!

Flechazojewelry

·2 years ago

Thank you very much Etsy.

SilkRoadRugsStore

·2 years ago

I will do my best to improve my store. Thank you.

JewelryOnVintageLane

·2 years ago

Buyers finding me through Etsy app and other pages is DOWN 34% from last year!! This is really impacting my sales. Can anyone tell me why this is happening?

JewelryOnVintageLane

·2 years ago

Buyers finding me through Etsy app and other pages is DOWN 34% from last year!! This is really impacting my sales. Can anyone tell me why this is happening?

IronUnicornVintage

·2 years ago

My visits have gone from 300-400 to 100. It’s become pay to play. So lame.

godgiftjewels

·2 years ago

Thnkyou

godgiftjewels

·2 years ago

Thankyou

HilalsCarpetShop

·2 years ago

Etsy is the best selling place in the world. Based on my experience with ebay and amazon, Etsy is great.

NurcansCarpetShop

·2 years ago

Etsy'nin dünyanın en çok satan platformu olduğunu düşünüyorum. Ve kullanıcı arayüzü harika.

MadamSibo

·2 years ago

<span class="">I liked. It's a great compilation. I would like to receive it in January, because it would also reflect December's purchases.</span>

MultiverseCraftID

·2 years ago

Thanks etsy

ArtGalleryAreti

·2 years ago

Thank you! Happy holidays and a happy and creative 2024 everyone!❤

PensItaly

·2 years ago

Thank you! We reached more than 2500 sales making pens here in Italy!

PensItaly

·2 years ago

Thank you! We reached more than 2500 sales making pens here in Italy!

BlissGiftNest

·2 years ago

Beautiful pens indeed!

DZNLulu610

·2 years ago

My milestone was that I hit 20 sales before the end of the year and had my first review on my Etsy page! #trustingtheprocess