Etsy Insight: Tips for earning a Etsy’s Pick badge

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Hi there! My name is Mary, and I’m on the Merchandising team at Etsy. Today I’m excited to share an inside look at what goes into the coveted “Etsy's Pick” badge, which buyers can see in search results and on the listing page.

Etsy’s Picks are items that have been chosen by one of our merchandisers (a.k.a. our style experts) from shops that have shown quality, reliability, and style. The badge helps buyers easily identify special and unique items, so they can shop confidently knowing your item represents the best of Etsy. To learn more about this criteria, read our Help Center article.

This year our team has more than tripled the amount in the Etsy’s Pick collection, resulting in even more opportunities to highlight qualifying listings to buyers on the site and in our marketing! Plus, we’re committed to adding even more Etsy’s Picks badges to listings in the months ahead. Etsy’s Pick badges are reviewed daily to ensure that the quality and reliability factors are maintained, and items highlighted may change over time.

With so many incredible items and shops on Etsy, you can help your shop stand out and improve your chances of getting featured on Etsy—while instilling confidence in potential customers—with these tips:

Focus on photography: Striking photographs are a direct way to catch someone’s eye. Keep it clean—take crisp, in-focus photos in a bright, uncluttered environment with plenty of natural light, and avoid using watermarks in your images. Placing your products in context can also be a great way to fit your product into larger trends and lifestyle stories. Read 7 Essential Types of Product Photos to learn more.
Make your shop easy to find: Before they can get featured, your items must get found. Use search-friendly titles, tags, and descriptions to make it easy to find your shop and items in Etsy search. Choose straightforward, descriptive titles that contain the most important words at the beginning. Use all available tags, selecting words and phrases that people are likely to search for when looking for your item. Check out Keywords 101 for more tips.
Ensure an excellent customer experience: The “Star Seller” badge is a way for Etsy to reward shops that consistently offer an excellent customer experience in the areas we know are important to buyers: responding to messages quickly, shipping and tracking, and review ratings. Shops with a Star Seller badge also have an increased chance of being featured in Etsy buyer marketing. You can track your progress towards Star Seller in your personalized dashboard, and earn badges for each of the main criteria areas along the way.
Ship smoothly: It’s important for buyers to know when their order will arrive. Update your processing times to accurately reflect your workflow and set clear expectations with shoppers. Shipping labels on Etsy also help automate important steps in the fulfillment process. When you buy a domestic or international label on Etsy, we’ll fill in the buyer’s address and automatically mark the order as shipped. Tracking is included on most services, so shoppers can rest easy knowing when their orders will arrive.
Avoid policy violations: Familiarize yourself with Etsy’s Seller Policy and House Rules to make sure your shop is compliant. For more tips, read our full list of requirements for being featured.
Strive for 5-star reviews: Glowing reviews let any buyer who visits your shop know that tons of happy customers have come before them—and inspire confidence when they’re deciding whether to make a purchase. Read our article How to Get 5-Star Reviews for tips on boosting your star power.

Incorporating the suggestions above will help put your listings in the best light in buyers’ search results and beyond. For even more guidance, read Tips for Getting Featured on Etsy.

How do you prime your listings to appeal to merchandisers both on—and off—of Etsy? Let us know in the thread!

marymary

Admin

Sr Director of Merchandising

Posted 2 years ago · Edited 2 years ago·Last reply 1 year ago

1341 comments

Crestova

·1 year ago

Thanks for this detailed article.

Prinsety

·1 year ago

Great article!

HEART3DKEEPSAKES

·1 year ago

great tips thank youuuu : )

will strive to do anything I can to exceed expectations xxxx

best of luck you all, hope it pays off in the end

StyleJunkieAntiques

·1 year ago

Hello,

One of my listings was selected as an Etsy Pick!

I want to thank the style experts for this recognition.

It means a lot when your work is recognized.

It was a total surprise!

My husband encouraged me to open my shop.

He would have been proud:)

DollBeeDesigns

·1 year ago

Thank you! Fingers crossed I might get the badge soon!

VitaliyPrintDesign

·1 year ago

Thank you for the article.

I hope to have this badge soon.;)

PRIVATEBRIDES

·1 year ago

Thank you

PrairieCrocusCrafts

·1 year ago

I would love to be a Star Seller on Etsy. That is my goal. I will keep on going to achieve this reward. Thank you to my Etsy community for making me feel part of this crafting family.

OldAndNewByLina

·1 year ago

Thank you!

GoldArtJewellery

·1 year ago

beautifull

TLRHandcrafted

·1 year ago

Thank you so much for this information and the embedded links. As a new seller, I found this invaluable!

TLR

PRIVATEBRIDES

·1 year ago

Thank you so much.

ChatPatShirts

·1 year ago

Why you remove all of my Etsy Pick Badges?

tshirtest

·1 year ago

Thank you

MoonlitJewelryGifts

·1 year ago

Thank you for the article.

HaveANiceTrip35

·1 year ago

Thanks for the insight. My shop appears to tick all the boxes for an Etsy Picked Badge… suppose I just have to wait and see. Would be a nice early Christmas present tho. Wink wink.

ZenCatPottery

·1 year ago

I have seen Etsy picks marked “handmade” when another shop here on Etsy is selling the exact same thing.
Another Etsy pick is marked hand made even though a partner business makes it - and that partner is not listed in the listing.

Etsy pick should not be given to items whose shop owners are violating Etsy policies. By giving these shops the “Etsy Pick” badge, not only is the shop owner lying to customers but Etsy is endorsing these lies. This erodes the Etsy brand.

ZenCatPottery

·1 year ago

CuriousApothecary

·1 year ago

Yes I had to write Etsy about many a reseller item tagged Etsy Pick. Multiple Raffia bags from Aliexpress and Alibaba.

Also shops without good feedback or star seller.

Sorry!

PRIVATEBRIDES

·1 year ago

Thank you

GroundZeroCreations

·1 year ago

This thread is over a year old. Perhaps Etsy needs to start a more recent thread about this.

FlowerBeadArt

·1 year ago

Thank you for including my products in your Etsy pick collection. It makes a difference!

Liudmyla

ZjewelleryCo

·1 year ago

thank you for the helpful tips

PRIVATEBRIDES

·1 year ago

Great article!

MCMLLC

·2 years ago

Nice to know, hope we get on the list one day.

CustomGiftsBazaar

·2 years ago

I hope to get a badge soon, too! Thank you.

MagicForestBracelets

·2 years ago

Thank you for the article!

I hope to achieve the same success soon!

WeddingFavorsForever

·2 years ago

Thank you for the article.

SilkSymphonyUA

·2 years ago

Mary thanks for the article!

I hope to get a badge soon

BitsofNoodles

·2 years ago

Thank you for the helpful tips!

SoulfulVintage

·2 years ago

Thank you for the tips. I have several Etsy pick items in my shop and am truly grateful.

TheRakuOfAmerica

·2 years ago

I see non star seller shop with loads of Etsy picks, that sells one of a kind products but the one listed is not available so he sends other similar looking items.

The deal is to have the same picture listed and for one of a kind items is impossible, because there arent 2 the same.

If one if my one of a kind items gets and Etsy pick, the listing and the pictures will dissapear after i sell it.

But others relist one of a kind items wich tricks the system and they get to keep the Etsy Pick.

NinasBeesShop

·2 years ago

thank you for including our products in Etsy picks through the last few years! Nina's Bees are happy

WorldMapArtPrint

·2 years ago

hey hey - thanks for the great article!

FromPointsUnknown

·2 years ago

Hi, great article!

I thought I understood the qualifications for achieving the Star Seller badge, but after reading your article I'm not so sure. You said that "You can track your progress towards Star Seller in your personalized dashboard, and earn badges for each of the main criteria areas along the way."

I have qualified for each of the criteria, but since it is not yet 90 days from my first sale, I have not yet become a Star Seller, which is fine . . . but shouldn't I have gotten the three other badges (Shipping/Reviews/Message Responses) "along the way", as you said?

Thanks!

BonBonEnamel

·2 years ago

I'm learning all the time Thanks for the tips

UptownYvette

·2 years ago

Good to know what goes behind the pickings. Thank you!

theadastrajewelry

·2 years ago

Thank You for sharing these tips!

FlowerBeadArt

·2 years ago

Thank you very much for "Etsy's Pick" badge!!!

heavyistheheart

·2 years ago

please pick me!!!

stuartroadvintage

·2 years ago

Ok, so I believe I tick all the boxes, but I see the same vintage sellers getting it over and over again. Some their entire shops?!

Can you spread the love around a little TY!

SWAYTOBOR

·2 years ago

Thank you so much for the article.

We have already received the star seller badge and continue to provide our customers with excellent products and high-quality, loyal service.

We really hope that one day we will receive the coveted “Etsy pick” badge too.

CuriousApothecary

·2 years ago

Unfortunately I had to report at least two Etsy picks. These were bags found on Alibaba!

So it seems the picks are being chosen more from AI.

WeGoWild

·2 years ago

I see many Etsy's Picks and I can't say I'm impressed about the items. Half of them are reselling items straight from China. Also the photography is not impressive. When I read that Etsy's Pick are chosen by Etsy stylists, I doubt about their education and sharp eye.

PaisleyShawls

·2 years ago

Thanks

ElacaBags

·2 years ago

I bought an etsy pick badge. I don't know how it happened because the photos weren't good.

At least, I think so . I didn't see any benefit in terms of sales or views.

RusticBucketsSouth

·2 years ago

Would love to have a pick. How does vintage/OOAK get picked?

ropakima

·2 years ago

kimabella

Consejo útil gracias

DroppingPixel

·2 years ago

Great tips. I seem to be checking all of the boxes but never got even one Etsy badge. Sucks a little bit because I know I am losing sales because I don't have any.

MelodieSmithCA

·2 years ago

Thanks for your advice and help. We've been in the store for a few days. We are very excited that everything will turn out well for us. Greetings.

Zhannartboutique

·2 years ago

Thank yoou for sharing

LARAsPottery

·2 years ago

Thanks for the information.

I've always worked hard. I believe I fulfilled the requirements. In a short period of time, the etsy pick badge appeared and disappeared on my wonderful product.

I hope to catch up again. ;))

GlamNGlitters

·2 years ago

Thank you for the tips would love to see some of my items in Etsy picks in the future.

BlueGreenMacrame

·2 years ago

It's a good article.

SupplyBeads

·2 years ago

I've been selling for awhile and have accomplished the 5 star, but I never have Etsy pick my listings. My impression is that they pick the same vendors..

DapperPappys

·2 years ago

Proof of Ballance in the Matrix ... Have a GREAT Day ..

MinthanonArt

·2 years ago

The important thing is, does "Etsy's Pick" really increase the likelihood of an order explosion?

IndigoandLuxe

·2 years ago

7,000 product images later, still no love from Etsy for my shop.

Seems like I have better odds of my website skyrocketing than getting an Etsy badge. But oh well, c'est la vie as they say. Keep working hard, you'll eventually strike gold if you keep working hard enough.

PixelToPaperParty

·2 years ago

Thank you for the information!

Frameyourstory

·2 years ago

We are hoping 2024 will be good for us. Thank you for the information Etsy and happy selling all.

LARAsPottery

·2 years ago

Nice writing.

I believe that Etsy would be good and safe if it had its own shop analysis and evaluation, such as erank and similar ones.

DrunkCraft

·2 years ago

Hello Mary,

Thank you very much for the advice.

We will try to improve as much as we can.

with very warm wishes! 🧡

AnatolianWovenlyRug

·2 years ago

Thank you for your advice. One day I will earn the badge.

JBoutique850

·2 years ago

Great advice! This will be very helpful to so many sellers looking to make it to the top!

InfiniteOrgoneGift

·2 years ago

I dream of this honor to my design

WeddingFavorsForever

·2 years ago

I can't wait for them to be chosen. I hope it's fair.

BravaVintageItaly

·2 years ago

I think I do all of those things listed, thanks for the information.

AliquidNovibyGrace

·2 years ago

It has always been my dream for one of my items to be choosen on etsy picks.

I really hope one day it will happen.

AliquidNovibyGrace

·2 years ago

It has always been my dream for one of my items to be choosen on etsy picks.

I really hope one day it will happen.

JBoutique850

·2 years ago

Stay with it! You can do it!! Good luck!

1Man1Garage

·2 years ago

It was really awesome to get this badge.. however, another team at Etsy continues to remove my listing over and over with no explanation. It's the holiday season now, and my listing was removed last week for the 4th time this year. I've written and tried to follow up, with no response. Each day that passes is loosing crucial holiday traffic and shopping in my shop.

1Man1Garage

·2 years ago

TreePeepleUSA

·2 years ago

This happened to me too. I made a new listing using the same item/sku and so far so good. I think it has something to do with handmade....

JBoutique850

·2 years ago

Try live chat. They do have some answers and can forward your issues to the appropriate team!

VOGjewelry

·2 years ago

EVERYTHING listed for Etsy’s Pick badge, AS WELL AS OTHER ADVICE FROM ADVISERS, does not work and WILL NEVER WORK AGAIN.
.... everything has changed both in ETSY ITSELF and in the GLOBAL ECONOMY (ETSY allowed “China” into its territory and it produces costume jewelry instead of QUALITY MADE jewelry products, AND THE GLOBAL ECONOMY IS IN DEPRESSION and the public that used ETSY DOESN’T HAVE MORE MONEY...) ...
.....ETSY, FOR EXAMPLE, has not sold a single product of mine for TWO YEARS, AND THIS MEANS: turn off the lights and let off some steam....

VOGjewelry

·2 years ago

ONLYCONSONANTS

·2 years ago

Every time I upload a listing I think I might be the next Etsy's pick. What an adrenaline rush!

Zhannartboutique

·2 years ago

I'm so sorry to hear that, it demotivates newly users as me.

FYI no sales from opening shop on octobre 2023

GlamNGlitters

·2 years ago

Thank you for the tips.

audreytherese

·2 years ago

Why would anyone ever want an item to be an Etsy's pick? It's almost as bas as having something labeled as a best seller.

The items are basically branded for those that are looking for what to steal.

They see the badges and start copying.

Etsy then identifies these same products in the 'cheap knockoff sites' and deactivates the original seller's listings.

They tell them there is no appeal, their decision is final.

So all of a sudden someone goes from being excited because something they created got some recognition, to making posts about why their item was flagged as not being handmade and deactivated with no recourse.

Maybe it's just me, but I'm not seeing the upside to have an 'Etsy's pick'.

audreytherese

·2 years ago

Why would anyone ever want an item to be an Etsy's pick? It's almost as bas as having something labeled as a best seller.

The items are basically branded for those that are looking for what to steal.

They see the badges and start copying.

Etsy then identifies these same products in the 'cheap knockoff sites' and deactivates the original seller's listings.

They tell them there is no appeal, their decision is final.

Maybe it's just me, but I'm not seeing the upside to have an 'Etsy's pick'.

istAmour

·2 years ago

"They see the badges and start copying."

I agree with you but there are also lots of software, they show what sales most.

These badges are actually for customers.

LytleByValerie

·2 years ago

Awesome!

PrairieCrocusCrafts

·2 years ago

I would be delighted and thrilled to get a Etsy Pic Badge. I am going to keep trying for the top.

FigTreePaperie

·2 years ago

Really striving to get one of these, thank you!

maverickson

·2 years ago

The information it the article is good. My items may not be considered trendy. They have been sustainable for 30 years. Similar yet new patterns, fiber and colors. I meet the criteria and have been selling on Etsy for about 10 years. I actually make my items. I did a search for an item and found most items that had an Etsy pick were mass produced...even though I narrowed the search to hand woven. Some were US but imported items to sell. How does a small unique...one of a kind businesses like this one compete and be noticed? Sigh..

MimiColoringDesigns

·2 years ago

Thanks for the information.

RogueRetro

·2 years ago

I saw I had an Etsy's Pick but I didn't get a notification.. can someone help show me how to get notifications turned on or is there a way to search in your shop?

Thanks!

Ayshahobi

·2 years ago

Çok güzel makale

happynewworks

·2 years ago

TrendyTeeFusion

·2 years ago

Thank you for the article. I hope to have this badge soon.

MerladaBoutique

·2 years ago

hopefully I'll have these soon... 🧿🧿

GlamNGlitters

·2 years ago

Would appreciate being consider for this badge thank you

GlamNGlitters

clothesbymir

·2 years ago

Hello take a look to my new viral TikTok t shirt unisex drake quote ::))

CustomGiftsBazaar

·2 years ago

I hope I will get an ETSY Pick badge as soon as possible. For this reason, I try to provide the best service to my customers. thank you ETSY

HinaDigital

·2 years ago

Amazing Content!

CarosCreams

·2 years ago

I was send an email just over a month ago saying one of my products was an Etsy pick however it isn't when I checked today. How long does it last for?

kittenkat22

·2 years ago

Not one mention of longevity on this site as a factor. You would think those of us here longer than ten years are doing something right?

Thanks for the tips - I can tweak my ads till the moon turns blue but I cannot compete with your choices for not really handmade in my category. I gave up on this a long time ago. I cannot compete with factory made re-sale items.

Chromatelier

·2 years ago

I noticed today that nearly everything in my shop has an Etsy's Pick badge. Thanks Etsy! (hope it's not a mistake lol)