Etsy Insight: Getting featured on Etsy’s social media | Etsy Success

AdorableCraftWonder · 2020-10-12T16:06:21.679000Z

Hi, I’m Evan and I work on the Etsy Social team where I manage our Etsy Success social channels (Facebook, Instagram, and YouTube —be sure to follow us!). One question that we see come in a lot is how can sellers like you get featured on our social channels (both Etsy and Etsy Success). Besides some of the tips we’ve outlined in our Seller Handbook, we have some additional tips that could help increase your chances of being featured. • Use our branded hashtags in your content. If you follow us on social, you know we suggest using hashtags like #EtsyProcess or #EtsyWorkspace. These hashtags are associated with content that we know does well on our channels—like process videos (#EtsyProcess) or peeks at your workspace (#EtsyWorkspace). We often comb through these tags to find relevant content for our channels, so be sure to use these hashtags on relevant posts. Pro Tip: Check out our #MakeItMeaningful campaign for more social sharing opportunities. • Add your Etsy Shop or Pattern Webpage to your Link in Bio on Instagram. While this isn’t a requirement, it does increase your chances of getting your content featured on our social channels. This is one of the first things we look for when looking at shops or items to feature. It’s also a good way for you to help drive traffic back to your Etsy shop. • Make sure your social profiles are up to date on your Etsy Shop page. When we spotlight great items, we always want to give proper credit, and the easiest way to do that is by having links to all your social media on your shop. We hate to have to forgo featuring an item because we couldn’t find the right social accounts to credit. So update those profiles! Find more on that here. • Engage with our content. Sometimes we’ll put out prompts on our social channels and then feature the sellers who respond in our video content (like this video). It’s a great and easy way to help your shop get noticed by our team. So get out there and engage, engage, engage! We can’t wait to see some of your faces (and usernames) on our social channels, and look forward to hopefully featuring even more of you this holiday season!

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Etsy Insight: Getting featured on Etsy’s social media | Etsy Success | Etsy Community