Etsy Insight: Fall and Winter Trend Report highlights | Etsy Success

daynaisom · 2025-10-13T17:57:26.736000Z

Hi sellers! Dayna Isom Johnson here, Etsy’s resident trend expert. I’m so excited to share our new Seller Trend Report, loaded with fall and winter trends to help inspire new inventory and visual merchandising throughout the holidays! In this Etsy Insight, I’ll be spotlighting three of my favorite decor, style, and gifting trends we’re seeing on the rise this season, along with social styling tips to get your creative juices flowing. 1. Nonna Holiday A warm, nostalgic spin on the season inspired by Nonna’s kitchen. This trend celebrates coziness, connection, and handmade beauty—think crocheted doilies, embroidered linens, tomato-red accents, and kitchen-inspired gifts that feel passed down through generations. Social styling tips: Showcase scenes that evoke nostalgia—think warm lighting, checkered tablecloths, and flour-dusted countertops. Share stories about your inspiration or family recipes. On social media, pair your product with cozy Italian music or a 'Sunday sauce' aesthetic moment. 2. Play Haus Color-drenched and joy-filled, Play Haus is all about self-expression, nostalgia, and unfiltered fun. This aesthetic brings childlike wonder into the holidays through oversized bows, candy hues, and surreal, dopamine-bright decor. Social styling tips: Go big with color—think playful props, candy palettes, and high-contrast lighting. Use fun audio trends, stop-motion, or unboxing videos that highlight your products’ uniqueness. Create 'joy drops' on your feed: pops of color that break up the scroll. 3. Shiver the Season Part nautical, part fantasy, Shiver the Season merges swashbuckling adventure with icy elegance. This trend reimagines holiday glamour with metallic finishes, layered textures, and jewelry that feels like hidden treasure. Social styling tips: Showcase your products on mirrored or metallic surfaces to highlight shine. Incorporate close-ups and slow pans to emphasize detail. Try snowy filters or iridescent backdrops for reels and product videos. You can check out the complete Seller Trend Report on the Seller Handbook, and stream my recent Etsy Up session on Appealing to Holiday Hosts here. P.S. We’re also highlighting these trends and related merchandise listed on Etsy in our latest Etsy Trend Edit, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site! The guide's already been picked up by a number of popular publications, including Martha Stewart, Home & Garden, and more! What trend has you most excited for the season ahead? Let us know in the comments.

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Etsy Insight: Fall and Winter Trend Report highlights | Etsy Success | Etsy Community