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Updated 7/30: Improvements for custom orders
Hey everyone,
Today, we’re excited to share the launch of our new custom options fields. Offering personalization on your listings is all about crafting meaningful items that make lasting memories for your buyers, but we know that getting those details from buyers can be challenging.
With the new custom options fields, you can add up to five fields per listing to capture text, options, and file uploads to help streamline personalized orders even more.
Built with feedback from our seller community, these fields help you capture clearer, more complete order details upfront. And sellers are already seeing the impact: Listings with new custom options fields help move orders from purchase to shipment faster, so you can stay on track without extra follow-ups.*
To get started, add one or two fields to a listing and start collecting the details you need right away.
Go to Listings in Shop Manager to get started, or check out this Help Center article for more information.
We’re continuing to invest in custom options improvements, and we’ll keep you updated below as new features roll out.
*Based on data from Etsy’s beta program between August 2025 and April 2026, comparing listings with and without new personalization fields. Results may vary by listing and shop.
Admin
fidosflowers
Hi sellers,
We’ve got more exciting updates around custom options to share with you!
Personalized items are part of what makes Etsy special, from cross-stitched pet portraits to a couple’s name on a wedding sign. That’s why we’re continuing to invest in improvements that make it even easier for you to add custom options to your listings and for buyers to share the details you need up front. Here are the latest updates:
Charge for personalized text: Add an additional charge for personalized text directly to your listings so your pricing reflects the additional effort.
Reuse custom options fields: Create custom options once and reuse them across multiple listings, saving you time.
Make bulk changes across your listings: Update custom options for multiple listings at once, helping you keep your shop up to date with less effort.
Make updates in the Etsy Seller app: Manage custom options fields on the go, directly from the Etsy Seller app. You can also make changes on the web.
Go to Listings in Shop Manager to try it out, or check out this Help Center article for more info.
Heads-up: Soon we’re launching a third variation field, giving you three separate fields to offer product variations. To make it easier for buyers to understand your offerings, be sure to use variations for product variations like size, color, and materials. And use custom options for personalized product requests like an engraved name or an illustration of the buyer’s cat. Learn more here.
Keep an eye on this post to stay in the loop on upcoming custom order updates.