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Updated 6/24: Strengthening New-Shop Onboarding to Keep Our Community Safe
I’m Brendan Mulryan and I’ve been leading Etsy’s Support team for the past six years. We support buyers and sellers at every step of their journeys, ensuring our users have reliable experiences on Etsy.
Every day our team works to ensure Etsy is a safe and trusted place to shop—so your extraordinary items can shine. We know every order is an opportunity to make an impression on shoppers, and that’s as important to your business as it is to ours. That’s why in 2024 we’re making updates to the shop onboarding process so we can better protect the amazing marketplace, and community, we’ve built together.
We’ll be making these changes over the next few months and they’ll only apply to newly created shops. That means your existing shop won’t be affected. But if you decide to open an additional shop, your NEW shop could be subject to these new requirements—even if you’ve been selling on Etsy for a while.
Here’s a quick look at the updates we’re making. Head to the Seller Handbook to learn more about each of them.
- Adding an enhanced identity check to the shop set-up process: We’ll add a new method of identity check that asks new shop owners to upload a photo ID, like a driver’s license or passport, and take a selfie using their computer or phone.
- Introducing a shop set-up fee to support enhanced security and verification: This fee applies to most new shops. If the shop is required to pay the one-time set-up fee, the amount due will be shown before completing final shop set-up steps and before a shop can open for business. We’ll clearly communicate if the fee applies during the shop set-up process. This nonrefundable upfront investment will help to ensure new shops are committed to running a business on Etsy.
- Exploring changes to payment schedules for new shops: We’re looking into changes to the payment schedules for new shops until they have a proven track record of sales on Etsy. These changes may affect how long new shops need to wait for their funds to become available.
These updates to new-shop onboarding are just one part of our larger focus on keeping Etsy safe and elevating the high-quality items you create and curate. In recent months we also:
- Introduced a new “From Etsy” section in Messages to help make it clear which messages are sent from Etsy staff members.
- Doubled down on enforcement of our Handmade Policy through updated technology to remove listings and shops from Etsy that don't meet our policies and additional human reviews.
- Continue to offer 24/7 support to all active sellers and amped up those offerings during the busy holiday season.
