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Newly Crafted: What's new on Etsy
Hi everyone,
I'm Maureen, and I lead Etsy's Seller Marketing team. We help sellers stay informed about new tools, features, and resources that simplify your day-to-day tasks and make it easier to grow with confidence.
We've published the latest edition of Newly Crafted, our roundup of Etsy updates for sellers. It highlights tools, features, and resources that can help you manage and grow your shop.
A few highlights include:
AI-powered tools designed to work alongside you, helping simplify routine tasks so you can spend more time focused on your craft and growing your business. Highlights include shop stats summaries, support chat, listing attribute suggestions, and Stats Assistant.
Expanded Etsy Purchase Protection coverage, more human review for complex cases, and clearer policy violation information to help you understand what happened and what to do next.
Interested shopper offers, which can help you reach 2x more potential buyers on average than other targeted offers alone.*
If you'd like a quick overview of these and other recent improvements, check out the latest edition of Newly Crafted.
*Based on an internal analysis of Etsy visitor data across all platforms (app, mobile web, and desktop) from March 18–April 17, 2026.
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Maureen has been at Etsy for five years. When she’s not dreaming up new ways to support sellers, she’s likely out for a run or spending time with friends and family. She's currently shopping for jewelry for the summer season and has her eye on these blue porcelain earrings from ColorfulBCeramics!
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