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New targeted offer for interested shoppers
Hi everyone,
We’re introducing a new targeted offer to help you reach more interested shoppers earlier in their buying journey. On average, sellers using this offer can reach 2x more potential buyers than with other targeted offers alone.*
You can set up this interested shopper offer to automatically send discounts to eligible shoppers showing interest in your listings. Etsy determines interested shoppers by using a number of factors, including how often and how recently they’ve viewed your listings. Because these shoppers are already considering your items, a timely offer can help encourage purchases without having to run a shop-wide sale.
To get started, head to your sales and discounts page in Shop Manager, or visit the Help Center to learn more about targeted offers.
*Based on an internal analysis of Etsy visitor data across all platforms (app, mobile web, and desktop) from March 18–April 17, 2026.
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Isabella is part of Etsy’s Community Team, where she focuses on connecting sellers and creating programs that support their growth and success. Outside of work, she enjoys exploring local antique shops and vintage markets. Her most recent Etsy purchase, a vintage mallard duck ceramic valet box, fits right in with her growing collection of secondhand treasures.
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