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New in Etsy Ads: set a strategy for each listing
Hi everyone,
We've been working on new ways to give you more control over how you advertise on Etsy, and we're excited to introduce listing strategies, a much-awaited update to Etsy Ads.
If you have a daily ads budget of $25 or more, you may be familiar with campaign strategy—the goal you set for your entire campaign. Listing strategies take that same idea to each listing, so you can guide how your budget is put to work based on the goals for each one. Same simplicity, more control where you want it.
Choose from three strategies
Greater visibility: Prioritizes reach. Great for top performers or key shopping moments (like the holidays!)
Lower click cost: Guides the system toward lower-cost clicks. Useful for listings with thinner margins or limited inventory.
Efficient spending: A balanced approach that works well as a default for most listings.
Your current campaign strategy is already applied to all your listings as a starting point. Nothing changes until you update.
Where to find it
To get started, visit your Etsy Ads dashboard. In the listings section, you can view performance and update the strategy for any listing at any time.
Note: The listing strategies feature is available to sellers using Etsy Ads daily with a daily budget of $25 or more.
To learn more, check out our Seller Handbook article Get More Control Over How You Advertise on Etsy.
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