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Etsy’s 2025 Trust & Safety highlights and our plans for 2026
Hi everyone,
I'm Claudia Pfalzer, and I lead Etsy's Trust & Safety team. Today, I'm excited to share Etsy's 2025 Transparency Report, which highlights the progress we've made to help keep Etsy safe, trusted, and unique, plus a look at where we're investing next.
Over the past year, we've continued to strengthen the policies, tools, and technologies that help protect our marketplace and support the creative entrepreneurs who make Etsy special. We also introduced several improvements designed to give sellers more visibility into our enforcement processes, including the new Policy Violations page in Shop Manager, expanded policy education resources, and listing-level appeals for Creativity Standards violations.
As we look ahead to 2026, we're focused on three key areas:
Strengthening our detection and enforcement systems to address emerging abuse trends and help maintain marketplace integrity.
Expanding policy education and enforcement transparency so sellers have clearer information when actions are taken.
Scaling listing-level appeals across more areas of our policy ecosystem.
A few highlights from this year's report:
We continued investing in technology, including LLM-based systems, to improve enforcement accuracy while supporting detection at scale.
We expanded our efforts to identify and remove items that don't belong on Etsy, helping preserve a marketplace built on creativity, craftsmanship, and originality.
We strengthened protections against spam, scams, counterfeit goods, and unsafe products through enhanced detection systems and collaboration with rights holders, regulators, and law enforcement.
We continued investing in buyer and seller support to help resolve issues quickly and fairly.
The work of maintaining a trusted marketplace is never complete, but we're committed to continually improving our policies, technology, and transparency so you can focus on what matters most: running your business and connecting with buyers.
You can read my news blog post and find the full report here.
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Claudia joined Etsy two years ago, and in her free time, she loves to go on hikes and visit the beach with her dog. Her creative outlet is oil painting, and she mostly creates abstracts on huge canvas. She just recently purchased a custom logo embosser from the PrintMint, which make the certificates of authenticity for her artwork look beautiful and professional.
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