Crafting Community: Etsy Up Highlights & Your Feedback | Announcements

kelleus · 2024-09-17T14:57:00.037000Z

Hi everyone, I'm Kelly, and I've worked at Etsy for nearly nine years. My role has evolved quite a bit during that time and I'm thrilled to now lead the communications and community teams! Community is at the heart of all we do at Etsy. You -our sellers- create magic every day – not only with your amazing creations and selections, but by uplifting and supporting each other. In the past several months, I've met and spoken with dozens of you, and the sense of community and connection that comes across in every interaction is unmissable and inspiring. Last week, we held our largest seller event of the year, Etsy Up. Thousands of you joined for updates, tips, and special surprises. If you missed it, I encourage you to watch the replay here. And here are a few key highlights: Sellers were the stars of the show: Special thanks to HaylynFlorals, Lanasshop, and AnchorRoadVintage who shared best practices on everything from packaging to gift wrapping and upcycling, and to VintagebyCrystal, BerginandBath, StarryZvirStudio, LeChaleBleu, and KOLOSceramics, who gave us a behind-the-scenes look at their items and their creative processes. And a special shout out to everyone who joined and engaged by commenting, sharing your stories, and taking our in-session polls. There were 38.5K comments and likes during the event -- that's 12.6 per second! Even though this was a virtual event, the human interaction was real. You now have more agency and control over your visibility in search: For many years, you’ve asked for the special sauce that impacts your placement in search. During Etsy Up, our team walked through the ins and outs of our new Etsy search visibility page and our customer service stats page. We outlined steps you can take to improve the quality of your listings and provide a great customer service experience - all of which can help increase your visibility in search. Etsy sellers = trendsetters. As a small business, you hold an advantage over some of the world’s biggest retailers: you can adapt more quickly to new and emerging trends. Considering what’s hot in your product mix and your marketing can give you a leg up, especially as we head into the holiday season. Check out our early Holiday Trends preview - and stay ahead of the curve! Want to learn more about holiday trends? Join us for a conversation with Etsy’s Trend Expert, Dayna Isom Johnson, on Monday, October 28. RSVP here. You have the power to nurture your own community: We’ve all seen the power of engaging social media content, and during Etsy Up we walked through the latest tips and tricks to stand out so that you can develop your own loyal following of potential buyers. The creativity on Etsy is unmatched: For the first time, we unveiled our 100 Etsy Design Awards finalists during Etsy Up. This year, thousands of you entered the design competition that celebrates the very best of Etsy. We also loved seeing you celebrate your fellow sellers when we unveiled the finalists – there was so much love and positivity in the chat! There’s still time to cast your vote for the People’s Pick Award – simply go to the Etsy shopping app and favorite any of the finalists between now and September 17 to vote. While Etsy Up was energizing, nurturing our community does not happen just one day of the year. We’re committed to showing up and connecting with you--and helping you connect with each other--each and every day, whether that be here in our forums, on social media channels, and even in real life. As we craft our plans for 2025, we want to hear directly from you about how – and where – we could be most helpful when it comes to making the Etsy community one of the most special on the planet. Please share your thoughts in this brief survey. Thank you again for being a part of this amazing community and for all you do to make our marketplace so special. Kelly is the VP Global Communications and Community at Etsy. When she’s not working, she’s planning her next trip, spending time outdoors with her family, or shopping on Etsy. Her favorite Etsy purchase to date is her mid-century chair from the shop FineRoomLiving, and she’s loving the Etsy Design Award Finalists right now!

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Crafting Community: Etsy Up Highlights & Your Feedback | Announcements | Etsy Community