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Celebrate Being Human: The Story Behind Etsy’s New Brand Campaign
Hi sellers,
Last week we launched Etsy’s newest brand campaign, Celebrate Being Human.
At its core, this campaign is about something we believe deeply at Etsy, which is that the most human moments in life deserve celebrating.
For years, ecommerce has been optimized for speed, convenience and sameness. But what we’re seeing is a growing desire for more connection, more individuality and more meaning in the things we buy for ourselves and gift to others.
This campaign celebrates the wonderfully human moments that shape our lives. The milestones, but also the “ministones” like the fresh starts, the heartbreak, recoveries and the celebrations that don’t always fit neatly into a traditional occasion.
The ad counts out a human life through moments both big and small. And throughout all of them, Etsy sellers are there as the people helping others celebrate. That’s what makes Etsy different.
In a world that increasingly feels automated and impersonal, Etsy remains rooted in something deeply human: real people making meaningful things for other real people.
Thank you for helping make Etsy a place people come to mark the moments that matter most. You can read more about the campaign in our latest blog post.
– Brad
Admin