Education and Insights

Whether you're just getting started or looking to grow your business, explore resources to help you unlock small business success.

Catch up on Etsy Up 2026 for insights from Etsy experts and sellers on buyer trends, social media, Etsy tools, and more.

Explore the Etsy Success forum

Learn from members of the Etsy team and other sellers, share your business knowledge, and hear from industry experts.

Follow @EtsySuccess on Instagram for expert tips, seller spotlights, and ideas to help your business thrive.

Explore video resources and view past events on the @EtsySuccess YouTube channel.

How to Become a Star Seller on Etsy (and Actually Keep It)

Want to earn a Star Seller badge on Etsy—and keep it month after month? Learn how to build simple systems into your daily workflow—so you can stay consistent, reduce stress, and create a better customer experience that supports long-term growth.

Creating SMART Goals with Kirstie Wang of A Jar of Pickles

Learn how to take your business to the next level with SMART Goals (Specific, Measureable, Achievable, Relevant, and Time Bound). Kirstie Wang of Etsy shop A Jar of Pickles, walks through how to set goals to grow your business and your product line.

Behind the Launch: How a Product Drop Comes Together on Etsy

Let Etsy seller and YouTuber Julienne of Belugabee take you behind the scenes of a product drop—a planned release of new items, often in small batches.

Advice and inspiration for successfully running your Etsy shop.

From search terms to trends, here’s how to use Etsy’s newest tool to get inspiration, optimize your listings, and plan your inventory.

Information and resources to help you understand what global tariffs mean for Etsy shop owners.

Great reviews and an about section may improve your shop’s search ranking while intellectual property issues can hurt it.

Past events

Virtual Event

“EtSEO” Live Listing Critique Panel: Holiday 2026

Virtual Event

Etsy Up 2026

Virtual Event

“EtSEO” Live Listing Critique Panel

Virtual Event

Setting Your 2026 Shop Goals with Confidence