Education and Insights

Whether you're just getting started or looking to grow your business, explore resources to help you unlock small business success.

Explore the Etsy Success forum

Learn from members of the Etsy team and other sellers, share your business knowledge, and hear from industry experts.

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Etsy Insights: 5 Ways to Share Your Story Across Your Shop

Make stronger connections with buyers through personal touches.

marymary

Sr Director of Merchandising

Etsy Insights: Quick Tips for Getting Featured by Etsy Marketing

Our team is always looking to spotlight special items—here’s how to stand out!

marymary

Sr Director of Merchandising

Introducing the Climate Academy, in partnership with Nest

Learn to navigate climate risks with free resources for your business.

chelseamozen

Sr Director of Impact and Sustainability

Setting your 2026 shop goals with confidence

Seller and small business coach Cat Hutchings shares practical tools to help you create an action plan tailored to your shop’s unique goals.

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Featured from the Seller Handbook

Advice and inspiration for successfully running your Etsy shop.

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How to Spot Trends and Keywords With Marketplace Insights

From search terms to trends, here’s how to use Etsy’s newest tool to get inspiration, optimize your listings, and plan your inventory.

Navigating Evolving Global Tariff Policies

Information and resources to help you understand what global tariffs mean for Etsy shop owners.

How Great Customer Service Can Improve Your Search Ranking

Great reviews and an about section may improve your shop’s search ranking while intellectual property issues can hurt it.

Etsy Success Instagram

Follow @EtsySuccess on Instagram for expert tips, seller spotlights, and ideas to help your business thrive.

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Etsy Success YouTube

Explore video resources and view past events on the @EtsySuccess YouTube channel.

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Etsy Up | 2025

Whether you're looking to discover new strategies to optimize your listings for the holidays, connect with a supportive community of fellow sellers, or get the latest updates on seller tools, Etsy Up is your space to learn, connect, and thrive—together.

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Etsy Payments and Shop Finances Live Q&A

Join Wesley, from Etsy's Finance Analytics team, for a deep dive into Etsy Payments and shop finances.

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Behind the Launch: How a Product Drop Comes Together on Etsy

Let Etsy seller and YouTuber Julienne of Belugabee take you behind the scenes of a product drop—a planned release of new items, often in small batches.

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Past events

Virtual Event

“EtSEO” Live Listing Critique Panel

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Virtual Event

Setting Your 2026 Shop Goals with Confidence

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Virtual Event

Beyond the download: How to bring digital items to life

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Virtual Event

“AMA” with Kruti Patel Goyal, Etsy’s Chief Growth Officer and soon-to-be CEO

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