This year is all about gifting on Etsy—and we’re excited to share all the progress we’ve made since introducing Gift Mode during the big game in February. Over the past few months our team has been working to expand Gift Mode to even more shoppers. We’ve also introduced tons of new gifting-focused features, including gift teasers, so even last-minute shoppers can find great gifts on Etsy.
Gift teasers give shoppers the option to instantly send a digital preview of the gift directly to the recipient. (Or they can schedule the delivery for a specific date and keep the gift a surprise). Since we introduced them in January, buyers have shared more than 200,000 teasers via email! Soon shoppers will be able to add a video message to their gift teaser so it feels even more special for the recipient.
Even more exciting? This week we’ll launch a new television campaign in the United States and United Kingdom highlighting how buyers can use gift teasers to send thoughtful gifts at the last minute! Watch the new ad here:
And last but not least: Gift Mode is now available across the globe! That means even more shoppers can browse gifts and discover something just-right crafted or curated by Etsy sellers like you.
Head to the Seller Handbook to get more details about the work we’re doing to make Etsy THE destination for gift-seeking shoppers and to learn more about the new ad!
