I’m Brendan Mulryan and I’ve been leading Etsy’s Support team for the past six years. We support buyers and sellers at every step of their journeys, ensuring our users have reliable experiences on Etsy.
Every day our team works to ensure Etsy is a safe and trusted place to shop—so your extraordinary items can shine. We know every order is an opportunity to make an impression on shoppers, and that’s as important to your business as it is to ours. That’s why in 2024 we’re making updates to the shop onboarding process so we can better protect the amazing marketplace, and community, we’ve built together.
We’ll be making these changes over the next few months and they’ll only apply to newly created shops. That means your existing shop won’t be affected. But if you decide to open an additional shop, your NEW shop could be subject to these new requirements—even if you’ve been selling on Etsy for a while.
Here’s a quick look at the updates we’re making. Head to the Seller Handbook to learn more about each of them.
These updates to new-shop onboarding are just one part of our larger focus on keeping Etsy safe and elevating the high-quality items you create and curate. In recent months we also: